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Produce/Foodservice Sales Representative

Full-time

Sunrise Produce Company

Sunrise/Moceri Produce is a leading foodservice distributor in San Diego and across Southern California with extensive capabilities across sales channels including restaurants, chains, hotels, healthcare, and more. Operating out of a warehouse in San Diego, Moceri prides itself on providing a high level of service and quality to our customers and a strong presence in the local community. Moceri operates in partnership with Sunrise Produce with coverage across Southern California and an expansive product portfolio across produce, grocery, dairy, cheese, and other categories.

Territory: Greater San Diego Area

Position Overview:

We are seeking a driven Produce/Foodservice Sales Representative to grow and manage a portfolio of customers across restaurants, hotels, healthcare facilities, and independent foodservice operators.

This role is responsible for developing new business, managing accounts, and delivering solutions tailored to each customer’s operational and menu needs. The ideal candidate brings a strong understanding of the foodservice industry including fresh produce and the ability to thrive in a fast-paced, service-driven environment.

Key Responsibilities:

  • Account Management & Customer Relationships:
  • Build and maintain strong partnerships with independent restaurants, multi-unit operators, hotels, resorts, hospitality groups, and healthcare facilities
  • Conduct regular in-person customer visits
  • Serve as a trusted advisor on product selection, seasonality, and cost management

Business Development:

  • Identify and develop new business opportunities
  • Prospect and onboard new customers
  • Manage full sales cycle

Product Expertise & Category Management:

  • Maintain knowledge of Sunrise’s product portfolio including fresh produce, grocery, dairy, cheese, bread, and other categories
  • Provide product recommendations aligned with menu and budget needs

Qualifications:

  • 5+ years foodservice sales or restaurant/hospitality experience
  • Must have fresh produce knowledge, other categories a plus
  • Strong relationship-building skills
  • Well organized, self-starter

How to Apply:

Submit resume

Vacancy posted 2 days ago
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