Sr. Paid Media Planner

Why Sony Interactive Entertainment?

Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.

Sr Paid Media Planner

CA remote

Role Summary:

The Sr. Paid Media Planner will be responsible for strategic planning and media activation for PlayStation’s line of live-service and mobile game titles. This individual will work closely with Director of Growth Media and other game team stakeholders to ensure media strategy & planning alignment as well as own the deployment of paid media campaigns through our media agencies.

We’re looking for a candidate with a proven track record in planning and executing impactful paid media campaigns, particularly with live-service and mobile games. The ideal candidate will also need to be highly analytical & strategic, being able to interpret campaign results and offer campaign optimization insights to impact ROAS.

What you will be doing:

• Collaborate with our media agencies to manage campaign planning, strategize media executions, and optimize campaigns to drive profitability & success.
• Lead development of plans for live-service and mobile paid media campaigns, managing budgets of various sizes, upwards of 8-figure budgets.
• Own the performance of all UA campaigns across SANs (Meta, Google, ASA), video & display networks, and programmatic partners/DSPs, with emphasis in optimizing campaigns based on ROAS targets.
• Partner with key stakeholders & executive teams to align media strategies as well as report on campaign outcomes post activations.
• Build reporting & analysis, working with cross-functional analytics team, to report on campaign performance and inform our media mix, geo, and budgeting strategies.
• Own all operational workstreams for paid media, including partner/vendor contracts, invoicing, spend management, and all data/performance reporting.

What we are looking for:

• Interest and passion in growing into a people management role.
• 5+ years of paid media experience for live-service and mobile games, particularly in campaign management with all key digital platforms (Google, Meta, paid social, programmatic).
• Experience building performance marketing plans and optimizing campaign executions.
• Highly analytical and ability to interpret & translate campaign results into action.
• Ability to build & manage ad campaigns across various biddable platforms.
• Experience collaborating with cross-functional and cross-organizational teams.
• Naturally inquisitive and able to identify challenges (and offer solutions) that others may have overlooked.
• Understanding and passion for live-service and mobile games a huge plus.

At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.

Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location.

In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.

The estimated base pay range for this role is listed below.

$142,200—$213,200 USD

Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.

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Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.