Manager, Marketing Content (healthcare Saas, EHR platform)

Manager, Marketing Content

We're hiring a hands on content leader to own how our marketing content is planned, executed, and scaled across channels—helping mental health providers find clear, trustworthy technology guidance in a noisy market. We're the leading technology partner for behavioral health and mental health agencies, specializing in AI powered EHRs and integrated technology—and as the need for mental health care continues to grow, the way we show up with accurate, compassionate, actionable content matters.

This role is ideal for someone who loves mentoring eager content creators, bringing structure to complexity, thrives in fast moving environments, and can translate real customer needs (clinical teams, practice owners, operations leaders) into content that is useful, responsible, and easy to act on.

You'll manage content across our entire marketing ecosystem (web, webinars, videos, email, sales enablement, product marketing collateral, paid and owned channels), while leading a talented, high-performing Content Team and building the systems that allow marketing to scale. You'll bring a customer centric lens to every asset—making sure what we publish respects the realities of care delivery and helps providers make confident decisions.

You'll have the opportunity to scale content for a fast-growing healthcare technology company with a high-performing, extremely dedicated team. Plus, you'll find meaningful work by building content that helps mental health providers deliver better care—by making it easier to learn, evaluate solutions, and adopt best practices with confidence.

Responsibilities for the Manager, Marketing Content

• Lead content execution across all marketing channels (web, webinars, email, sales enablement, paid, social, thought leadership) with messaging tailored to mental health and behavioral health providers
• Design and align content to multi-channel nurture and lead gen campaigns, supporting lead management across the funnel
• Coach and develop the Content Team to build and maintain workflows and SOPs to effectively scale content production
• Translate provider pain points into clear and compelling content that helps customers take the next best step
• Own editorial planning: content calendars, execution timelines, sprint planning, and cross‑functional intake—so teams have clarity on what's developed, when, and why
• Use AI tools responsibly to accelerate workflows (drafting, repurposing, research synthesis, and QA support), while following internal guidelines, protecting sensitive information, and ensuring final content is accurate, human, and brand‑aligned
• Partner closely with Product Marketing, Designer, Customer Marketing, Demand Gen, Sales, and Leadership Teams to ensure content reflects real customer questions and supports the full funnel
• Set quality standards for all content: accurate, current, on brand, and mindful of healthcare trust signals (privacy, compliance, responsible claims)
• Own webinar programs and virtual experiences—bringing in credible voices and topics providers care about (ON24 experience strongly preferred)
• Manage agencies and vendors that support content marketing efforts

Qualifications of the Manager, Marketing Content

• 6+ years of B2B marketing or content experience, with a track record of turning complex topics into clear, helpful guidance
• 2+ years of people management experience (required)
• Clear, effective written and verbal communicator who is comfortable presenting work, recommendations, and updates to colleagues and leadership
• Experience with marketing automation, project management, CMS platforms, and content operations; understands how content performance ties to pipeline
• Required Application Proficiencies: Microsoft 365, especially PowerPoint
• Bonus Application Proficiencies: ON24, Trello, Pardot, WordPress, Salesforce Marketing Cloud, Canva, LinkedIn, CapCut, and Adobe Creative Suite
• Bonus Industry Experience: SaaS, AI, technology, healthcare, and behavioral/mental health

Knowledge, Skills, and Abilities of the Manager, Marketing Content

• Excellent editorial judgment and voice—able to write and edit in a way that feels human, credible, and customer‑centric
• Strong project management and execution skills; comfortable running multiple workstreams and channels effectively without losing visibility
• Comfortable using AI and automation to accelerate content operations—paired with strong judgment around accuracy, privacy, and responsible claims
• Lead a critical function within a growing marketing organization
• Build scalable content plans across multiple channels and product lines to support the lead funnel
• Partner closely with senior leaders
• Make a visible impact on how we go to market
• Grow as a clear, confident communicator—able to motivate and align teams by sharing performance and wins

Qualifacts is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.