Director of Marketing

We are a customer focused provider of audio solutions. We exceed users’ expectations with well thought out design, integration, and service. Our purpose-built products meet our customers where they are at, enhancing their moment with a powerful experience through music. Department Marketing Reports To VP of Marketing Position Summary The Director of Marketing is responsible for leading the strategy, planning, execution, and measurement of Rockford Fosgate’s marketing initiatives across all brands, product categories, channels, and customer segments. This role drives product launch execution, dealer and distributor marketing support, digital marketing, customer engagement, content strategy, events, public relations, demand generation, marketing operations, and cross-functional alignment. The Director of Marketing plays a key leadership role in building and managing an Always-On Demand Engine that supports continuous awareness, engagement, consideration, conversion, and loyalty. This position ensures that marketing programs are aligned with business objectives, support Sales and channel partners, strengthen the Rockford Fosgate brand, and produce measurable results. Working closely with Creative, Digital, Sales, Product Management, Customer Experience, Education, Trade Shows & Events, and external partners, the Director of Marketing ensures that all marketing activity is strategically planned, clearly communicated, well executed, on-brand, and tied to business performance. Key Responsibilities Lead the planning and execution of marketing strategies across all Rockford Fosgate brands and product categories Drive the development and execution of the Always-On Demand Engine Oversee product launch planning from product handoff through post-launch performance review Coordinate cross-functional launch activity across Marketing, Creative, Digital, Sales, Product Management, Customer Experience, Education, and Events Ensure marketing initiatives support dealer, distributor, OEM, and retail channel needs Develop and manage campaigns that drive awareness, engagement, sell-through, and customer demand Lead customer engagement strategies including product registration, email marketing, lifecycle programs, and audience growth Oversee digital marketing initiatives including web, paid media, SEO, email, social media, and performance reporting Support website strategy, customer journey improvements, conversion optimization, and digital experience initiatives Partner with Sales to develop dealer tools, launch kits, training support, merchandising, and partner marketing materials Lead content planning across technical install content, product demonstrations, lifestyle and event coverage, and brand storytelling Ensure all marketing outputs are aligned with Rockford Fosgate brand standards, voice, positioning, and business objectives Manage marketing calendars, campaign timelines, project priorities, and resource planning Oversee agency and vendor relationships, ensuring partners are accountable to timelines, budgets, quality standards, and results Establish and maintain marketing scorecards, KPIs, reporting dashboards, and performance review processes Manage assigned marketing budgets, forecasts, and spending priorities Analyze marketing performance and use data to improve strategy, investment decisions, and campaign effectiveness Support trade shows, events, activations, sponsorships, and community engagement initiatives Build repeatable processes that improve team alignment, accountability, execution quality, and speed to market Lead, coach, and develop marketing team members to support department growth and long-term capability Qualifications Bachelor’s degree in Marketing, Business, Communications, or a closely related field Minimum of 10 years of progressive marketing experience, including leadership responsibility Minimum of 5 years managing marketing teams, agencies, or cross-functional marketing programs Proven experience leading integrated marketing campaigns across digital, print, social, email, events, retail, and channel marketing Strong experience with product launches, go-to-market planning, and sales enablement Experience supporting dealer, distributor, retail, OEM, or channel-based business models preferred Demonstrated ability to connect marketing strategy to measurable business outcomes Strong understanding of digital marketing, customer engagement, content marketing, analytics, and demand generation Experience with CRM, email marketing, marketing automation, web analytics, and reporting tools preferred Ability to manage budgets, prioritize resources, and make investment decisions based on business impact Strong leadership, communication, organization, and problem-solving skills Ability to manage multiple priorities and meet deadlines in a fast-paced environment Positive, collaborative, team-oriented attitude Self-motivated with strong attention to detail and accountability Ability to travel as needed for trade shows, events, dealer visits, partner meetings, and photo or video shoots. Success in This Role Success in this role is measured by the strength, consistency, and effectiveness of marketing programs; the ability to execute product launches on schedule; improved support of dealer, distributor, and sales channels; growth in customer engagement and product registrations; stronger digital performance; improved marketing measurement and reporting; adherence to brand standards; development of a scalable Always-On Demand Engine; and the positive impact marketing has on customer demand, sell-through, brand perception, and business performance. About Rockford Fosgate & Benefits Rockford Fosgate is an equal opportunity employer located in Tempe, Arizona. Join a collaborative and dynamic environment where your contributions directly support our mission to deliver powerful audio experiences. Employees enjoy competitive pay, affordable healthcare, 401(k) matching, and a pathway for long-term growth. #J-18808-Ljbffr Rockford Corp.