Director of Sales & Marketing

Description

Sanctuary Camelback Mountain is an award-winning luxury boutique resort set against the iconic Camelback Mountain in Paradise Valley, Arizona. Our intimate hideaway features beautifully appointed casitas, a world-class spa, elements restaurant, jade bar, and exceptional resort amenities, all designed to deliver an effortlessly elegant guest experience.

At Sanctuary, our people are at the heart of everything we do. Guided by our North Star Vision and Spirit of Service, we believe everyone has a place with us and is valued and understood. The soul of Sanctuary sets the stage for authentic connections and intentional experiences beyond imagination, instilling a sense of spiritual belonging for our guests and one another.

We bring our North Star to life by leading with service, respect, teamwork, integrity, trust, ownership, and a spirit of fun. We are committed to developing our team members, encouraging collaboration, and creating an inspiring hospitality environment where every interaction reflects the genuine care, personalized service, and meaningful connections that define the Sanctuary experience.

JOB SUMMARY

The Director of Sales & Marketing is responsible for the leadership and management of the hotel’s Group Sales, Leisure Sales, and PR & Marketing functions. This role drives revenue growth, oversees sales and marketing initiatives, and ensures excellence in guest and client satisfaction. The Director of Sales & Marketing sets direction, develops and executes sales plans, and manages the implementation of marketing and promotional programs across all segments. Success in this role requires a strong focus on advancing Sanctuary’s mission, vision, and values and ensuring that all sales and marketing efforts reflect the organization’s standards and principles.

JOB FUNCTION

Note: the following duties and responsibilities are not all-inclusive.

Sales Leadership

• Lead and manage day-to-day activities for Group and Leisure Sales.
• Develop and maintain long-term, value-based relationships with clients, agencies, and key stakeholders.
• Monitor group and leisure booking patterns, pricing strategies, and market performance.
• Conduct client site visits, pre- and post-event meetings, and participate in key sales calls.
• Approve catering and event space allocations to maximize revenue potential.
• Work with Revenue Management to develop accurate forecasts and projections for all segments.

Marketing & Public Relations Oversight

• Work with PR and Marketing Manager on initiatives, including media relations, promotional campaigns, and social media strategies.
• Collaborate with management to align marketing programs with sales goals and property branding.
• Evaluate the effectiveness of marketing campaigns and adjust strategies as needed.
• Manage marketing budget, FAM trips, and client events to maximize ROI.

Team Management & Development

• Recruit, hire, train, and develop sales, marketing, and PR staff.
• Conduct performance reviews and provide coaching, mentorship, and professional development opportunities.
• Resolve staff issues through proactive management and problem resolution.
• Foster a collaborative, high-performance culture aligned with Sanctuary’s mission, vision, and values.

Customer & Guest Focus

• Ensure guest satisfaction is integrated into all sales and marketing efforts.
• Serve as an ambassador for the hotel, ensuring a superior customer experience across all touchpoints.
• Maintain a visible presence at events, trade shows, and industry functions to build relationships and enhance the hotel’s reputation.

Operational & Financial Oversight

• Manage budgets, revenue tracking, and reporting for sales and marketing departments.
• Approve expenditures, monitor ROI, and make data-driven decisions to optimize performance.Ensure compliance with hotel standards, brand standards, and Sanctuary service commitments.

Requirements

JOB REQUIREMENTS

Knowledge, Skills & Abilities

• Experience in sales leadership, including Group and Leisure Sales, PR, and Marketing.
• Knowledge of hotel revenue management, forecasting, and financial principles.
• Strong communication, negotiation, and presentation skills.
• Ability to analyze data, anticipate opportunities and risks, and implement effective strategies.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook) and hotel sales systems (e.g., Delphi, Opera PMS).

QUALIFICATIONS

Education

• High School Diploma/G.E.D. Equivalent required.
• 2-year or 4-year degree in Business Administration, Marketing, Hotel & Restaurant Management, or related field, or equivalent relevant experience.

Related Work Experience

• Related Work Experience
• Minimum of 4 years in sales, marketing, or related professional experience, with at least 2 years in a supervisory or leadership role.
• Luxury Resort or hotel experience required.

Required Knowledge

• Excellent verbal and written communication skills in English.
• Proficient in Microsoft Word, Excel, PowerPoint, and Outlook.