Manager of Product Marketing, K-12 (hybrid / Boston)

The Manager of Product Marketing is a key member of the K-12 team working to develop culturally authentic language learning products for educators and learners. The Manager leads product marketing strategy for the K-12 portfolio while managing and mentoring a small team of product marketing professionals.


Candidates must live in Boston (and area) and be able to work a hybrid in-office schedule (at a minimum Tuesdays and Thursdays each week). Relocation assistance is not available.

Essential functions:

• Develop and execute data-driven go-to-market strategies across K-12 portfolio to drive awareness, adoption, and growth
• Lead cross-functional initiatives and partner with marketing, sales, editorial, and technology teams to align priorities, launches, and resources
• Track KPIs, measure ROI, and use analytics to optimize strategy and drive continuous improvement
• Manage, mentor, and develop a high-performing product marketing team through clear goal setting, regular coaching, and ongoing feedback

Requirements:

• Bachelor's degree minimum.
• 5+ years of product marketing experience in K12 education market space
• 2+ years of experience managing a team
• Strong communication, influence, presentation and cross-functional leadership skills with experience managing stakeholders, agencies and vendors
• Strong understanding of the K-12 industry/market, experience with education-focused platforms to support engagement and campaign performance
• Experience with CRM, marketing automation, and campaign or project management tools such as Salesforce, Marketo, Asana, or similar platforms

Location: Boston (hybrid; at least 2 days per week in-office)


Salary: Base salary $90,000 - $110,000 plus annual performance-based incentive