Director, Brand & Social Media

Director, Brand and Social Media

Want to help pets live their best lives?

We're proud to be where the pets go and where the pet people go. If you want to make a real difference, create an exciting career path, feel welcome to be your whole self and nurture your wellbeing, Petco is the place for you.

Our core values capture that spirit as we work to improve lives by doing what's right for pets and people.

• Pet First Protect & Empower. All pets should Live their Best Life. We put the needs of pets and pet parents at the center of everything we do.
• Foster the Fun Connect & Bond. Our Passion for pets brings us together! We celebrate the journey of pet parenthood through district experiences, products, and services.
• Let's Go! Own & Commit. We are stronger as One Petco team. We bring our unique superpowers and champion authenticity in everyone to drive success.

About Petco:

We're proud to be "where the pets go" to find everything they need to live their best lives for more than 60 years from their favorite meals and toys, to trusted supplies and expert support from people who get it, because we live it. We believe in the universal truths of pet parenthood the boundless boops, missing slippers, late night zoomies and everything in between. And we're here for it. Every tail wag, every vet visit, every step of the way. We are 29,000+ strong and together we nurture the pet-human bond in more than 1,500 Petco stores across the U.S., Mexico and Puerto Rico, 250+ Vetco Total Care hospitals, hundreds of preventive care clinics and eight distribution centers. In 1999, we founded Petco Love. Together, we support thousands of local animal welfare groups nationwide and have helped find homes for approximately 7 million animals through in-store adoption events.

Key Responsibilities

• Brand Strategy and Stewardship
  • Develop and own the holistic owned-brand strategies aligned to company goals and customer insights. Oversee partnerships, social media and public relations to drive financial and brand growth goals.
  • Lead brand campaigns that drive emotional connection and build long-term equity.
  • Ensure consistent brand expression across all channels (social, digital, in-store, experiential)
• Social Media Leadership
  • Define and execute the social media strategy across platforms (Instagram, TikTok, Facebook, YouTube, LinkedIn, emerging channels).
  • Oversee influencers, community management, real-time engagement, and customer interactions to build loyal communities.
  • Monitor trends, sentiment, and platform innovation to keep the brand at the forefront of culture.
• Content and Storytelling
  • Lead the creation of compelling content that inspires, informs, and connects with audiences.
  • Collaborate with Creative and external agencies to produce on-brand photo, video, and editorial content.
  • Establish a content calendar aligned with seasonal initiatives, brand moments, and social trends.
• Influencer and Partnership Strategy
  • Build and scale influencer and creator partnerships that amplify brand storytelling and drive measurable impact.
  • Identify, negotiate, and manage influencer relationships, campaigns, and collaborations.
• Team Leadership and Cross-Functional Collaboration
  • Manage, mentor, and develop a team of brand, social, and influencer marketing professionals.
  • Partner with Retail, E-commerce, PR, and Product teams to ensure integrated, customer-centric marketing campaigns.
• Measurement and Optimization
  • Set KPIs, track performance, and analyze results to inform strategies.
  • Continuously optimize content, messaging, and campaigns based on data, insights, and customer feedback.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field; MBA a plus.
• 10+ years of experience in brand marketing, social media, or related roles, ideally within retail, lifestyle, or consumer brands.
• Proven experience building iconic brands and leading major social media and influencer programs.
• Exceptional leadership, communication, and storytelling skills.
• Deep understanding of social media platforms, content creation, paid social media strategies, and emerging trends.
• Experience working with creative teams, agencies, and influencer management platforms.
• Strong analytical skills with the ability to turn data into actionable insights.
• Passion for innovation, culture, community, and customer experience.

Preferred Attributes

• Experience in high-growth retail, fashion, beauty, or consumer brands.
• Ability to thrive in a fast-paced, entrepreneurial environment.
• Deep network of creators, influencers, and media partners.
• Creative thinker who loves experimenting and pushing boundaries.

Salary Range: $160,400.00 - $265,800.00