Senior Specialist, Market Research

Job Description Position Title: Senior Specialist, Primary Market Research Gastrointestinal (GI) Cancers & Oncology Early Commercial Assets As a strategic partner to the business, the Senior Specialist, Primary Market Research is responsible for understanding business challenges and delivering customer, market, and competitive insights that inform commercial decision-making. This role supports Gastrointestinal (GI) Cancers and certain Oncology Early Commercial assets across U.S. and Global markets through the design, execution, and application of primary market research and integration of secondary data sources. Working closely with the Team Leader and cross-functional stakeholders, the Senior Specialist identifies key business questions, develops research approaches, and translates insights into actionable recommendations that support business strategy and execution. This individual is expected to demonstrate curiosity, collaboration, and a learning mindset while leveraging innovative research methodologies, data sources, and emerging technologies to enhance insight generation and business impact. A successful Senior Specialist will demonstrate the ability to work independently in a fast-paced and evolving environment, manage competing priorities, adapt to changing business needs, and contribute to the ongoing transformation of market research capabilities. Primary Responsibilities Framing business questions and identifying information needs that support commercial strategy and decision-making Developing research and analysis plans aligned with business objectives Drafting research briefs, requests for proposals, and hypotheses to be tested Supporting the identification and selection of external research partners Managing market research projects from design through execution and insight delivery Applying appropriate qualitative and quantitative research methodologies and leveraging innovative research approaches when appropriate Utilizing primary market research, syndicated data, secondary data, and analytics to develop integrated insights and recommendations Exploring and applying AI-enabled market research tools, advanced analytics, and emerging technologies—including synthetic respondents, digital personas, or other approved methodologies—to enhance insight generation, improve efficiency, and support decision-making Synthesizing data and research findings into clear, compelling, and actionable business recommendations Communicating insights effectively and influencing stakeholders to drive business action Ensuring adherence to all compliance, privacy, and ethical standards associated with market research activities. Managing project budgets and timelines and adjusting plans as business needs evolve. Education Minimum Required: BA/BS in Business, Marketing, Healthcare or related field Preferred: MBA, MS, MPH, or other advanced degree in a relevant discipline Required Experience And Skills Minimum of 3 years of relevant experience in market research, analytics, marketing, sales, finance, forecasting, business analytics, or related commercial functions Strong analytical, problem-solving, and critical-thinking skills Foundational knowledge of quantitative and qualitative market research methodologies and research design Ability to translate business questions into research objectives and actionable insights Ability to synthesize multiple sources of information into concise, business-focused recommendations #J-18808-Ljbffr Merck