Digital Marketing Specialist

GeoStabilization International (GSI), Access Limited, and RoadGuard together form a leading infrastructure solutions platform dedicated to protecting people and strengthening critical infrastructure across North America and New Zealand. GSI is the premier geohazard mitigation firm specializing in emergency slope stabilization, landslide repair, grouting, and micropiles through innovative design-build delivery. Access Limited brings over a century of steep-slope expertise and operates North America’s largest fleet of spider excavators, delivering complex rockfall and geotechnical solutions in the most challenging environments. RoadGuard, founded in 2024, unites industry-leading roadway safety companies providing guardrail, bridge railing, highway signage, fencing, and specialty fabrication services. Across all our businesses, we are driven by innovation, extreme ownership, technical excellence, and a relentless commitment to measurable results that improve safety and infrastructure resilience. Our content requires translating complex geotechnical concepts for engineers, DOT project managers, and infrastructure owners. Candidates who thrive here are genuinely curious about how things work — and skilled at making technical subject matter compelling and accessible. Essential Responsibilities Social Media Responsibilities Develop social media content plans that are consistent with GSI's, Access Limited's, RoadGuard's, and other brands' identities and overall digital marketing strategies. Create consistent, meaningful content on all social media platforms for all brands, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns — using AI‑assisted tools where appropriate to accelerate content production. Prepare content for engineers to share/repost company updates on their personal social media accounts. Communicate with social media followers, including responding to queries in a timely manner. Stay up‑to‑date with emerging social media platforms, trends, and AI capabilities to identify new opportunities. Email Marketing Responsibilities Conceptualize marketing campaigns that speak directly to the pain points of existing and prospective clientele — including DOTs, general contractors, engineers, and infrastructure asset owners. Create well‑written copy that is free from mistakes, utilizing AI writing tools to improve efficiency without sacrificing brand voice or quality. Distribute emails through the use of automation software. Monitor and report on the performance of each campaign. Collaboration and Reporting Collaborate with the marketing team to align digital content strategies with broader marketing goals and campaigns. Coordinate with graphic designers, copywriters, Product Development Engineers (PDEs), and other stakeholders to ensure timely and accurate content delivery. Generate regular reports on key metrics, such as email performance, social media engagement, and resulting website traffic. Provide insights and recommendations based on data analysis to optimize digital content strategies. Support broader marketing initiatives as needed, including campaign development, content production for multiple brands, and marketing operations. Basic Qualifications Excellent written and verbal communication skills and must have a proficient understanding of email marketing and social media management and strategy. Outstanding copywriting and copyediting abilities with a keen eye for detail, including the ability to review and refine AI‑generated content. Demonstrated ability to learn and accurately represent highly technical subject matter; experience in construction, engineering, infrastructure, or industrial industries strongly preferred. Multi‑tasking and time‑management skills, with the ability to prioritize tasks. Creative mindset and ability to think outside the box to develop engaging content. Analytical skills to measure campaign performance and derive actionable insights. Ability to work in a fast‑paced environment and meet tight deadlines. Preferred Qualifications Bachelor's degree in marketing, advertising, communications, business, journalism, or a related field. Proven experience in email marketing, social media management, and content creation. Proficient in email marketing automation tools and social media management platforms. Comfortable utilizing a variety of digital marketing software to report on analytics, as well as utilizing AI tools to produce and optimize content more efficiently. Experience with AI content generation platforms (e.g., ChatGPT, Claude, Jasper, or similar) is a plus. Certifications in Marketing Automation & Social Media Management Tools. Familiarity with B2B marketing to technical or professional audiences (engineering, construction, infrastructure, or adjacent industries). US pay range for this role: $66,000—$89,000 USD Soil Nail Holdings and its subsidiaries are equal opportunity employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. #J-18808-Ljbffr GeoStabilization International®