(USA) Senior Manager, Product Marketing

Overview

Position Summary... What you\'ll do... Influential Communication Possess knowledge of Verbal nonverbal behaviors application and allocation of business communication styles techniques in ambiguous and challenging situations situational awareness communication channels mediums interpersonal skills and universal relationship building with ability to connect seemingly unconnected parties influencing styles. To be able to carry out the following responsibilities: Leads discussions with varying viewpoints, presents to and influences audiences across divisions using appropriate frameworks/tools, leverages fact-based data and analytics insights from multiple finance and business domains to build a cohesive narrative, form an argument, organize thoughts and present in a clear, concise, and meaningful way, demonstrates decision and coordination skills when faced with conflicting or ambiguous inputs, acts as a trusted advisor to business partners, influencing them to act as needed to move the business forward, provides effective timely feedback to others, seeks, internalizes, and utilizes feedback to make changes.

Market Research: possess knowledge of market research approaches and methodologies, market research reporting standards and formatting, market analysis techniques. To be able to carry out the following responsibilities: selects appropriate investigative or analytical methods to assess a market research project, combines historical and current data to generate market research reports, assists in the planning, design, and implementation of a market research project, analyzes the validity and reliability of market research results, follows a certain structural research process for conducting market research.

Partnership Collaboration: possess knowledge of stakeholder identification and mapping, stakeholder analysis, stakeholder communication, stakeholder engagement techniques, stakeholder management effectiveness tools and methods, fluency in specialized business vernacular. To be able to carry out the following responsibilities: builds, maintains, and enhances effective internal and external partnerships, influences outcomes and assists in communicating shared goals with groups and parties, identifies and addresses additional partner needs and educates partners on value creation, communicates with other individuals or teams to solve shared problems, identifies how changes in business strategy impact talent and recruiting strategies, consults regularly with leaders of business units to advise on strategic decisions, brings ideas and solutions proactively to the business and team members, promotes in the workplace.

Product Awareness and Adoption: possess knowledge of product characteristics and attributes, product training methods, product demo techniques. To be able to carry out the following responsibilities: gathers, summarizes, and prioritizes ideas for new products or new versions of existing products, describes the purpose of and a methodology for a product usability analysis, evaluates the benefits and drawbacks of various delivery mechanisms on product training, assesses client proficiency and retention and modifies programs as needed, directs the selection of resources and approaches for training on advanced product features and functions, designs and conducts detailed demos for all product features and facilities.

Digital Marketing Execution: possess knowledge of marketing and product positioning principles, organizational marketing plan practices, marketing support tools. To be able to carry out the following responsibilities: compares and contrasts alternative strategies to accelerating product sales, conducts market climate surveys and determines implications for a business unit, oversees the operation and feedback of marketing tasks and activities, develops marketing plans and programs for multiple products, advises on strengths and weaknesses of alternative marketing approaches, coaches others on the adoption of advanced technologies and tools for marketing tasks and activities.

Marketing Acumen: possess knowledge of marketing tools used by the organization, marketing roles and responsibilities, industry marketing practices. To be able to carry out the following responsibilities: coaches others on building key relationships and dependencies with other business functions, advises on development of marketing strategies and plans, analyzes the use of technology in current and planned marketing strategies, contributes to the establishment of best practices for marketing, develops successful implementation or improvement initiatives for the marketing unit or department, oversees a marketing unit or department.

Business Data Analysis: possess knowledge of business data analysis tools or software used by the organization, key concepts of business data analysis methods, data sources used by the organization and assigned function. To be able to carry out the following responsibilities: sets standards for business data analysis tools and techniques, advises on applications and ensures compliance, evaluates the quality of business data collected and the effectiveness of data analysis methods, oversees the use of business data analysis software and troubleshoots for common errors, provides solutions to data requirements, suggests conclusions with results drawn from business data analysis, directs the implementation of business data collection processes and educates less-experienced employees on new data sources.

Proposals and Presentations: possess knowledge of presentation and proposal standards, formats and guidelines, technical and legal requirements for proposals. To be able to carry out the following responsibilities: leads discussions on customer types, effective proposals and presentations, develops proposal and presentation processes to improve volume, evaluates best practices of proposals and presentations within the industry, trains others on developing multiple and varied formal written proposals, collaborates with professionals to enhance the organization\'s proposal and presentation strategies, analyzes customer feedback to provide better proposals and presentations.

Customer Service Excellence: possess knowledge of organizational customer service processes and standards, customer issue documentation procedures. To be able to carry out the following responsibilities: recovers from service failures in a way designed to enhance customer satisfaction, teaches others to deliver customer service in a variety of settings, participates in developing a variety of effective ways to deal with difficult customers, resolves complex customer complaints or problems, applies the concept of Moments of Truth to customer service, anticipates and addresses customer needs.

End User Training: possess knowledge of organizational training procedures, client need assessment methods, training program development processes. To be able to carry out the following responsibilities: assesses client proficiency and retention and modifies programs as needed, coaches others on implementing effective end-user training programs, develops and maintains end-user training programs using client assessments, facilitates end-user learning through proper tools and by demonstrating knowledge of products, delivers training programs including formal and informal training programs utilizing all training resources, answers complex client questions and provides proper and efficient solutions.

Product Expertise: possess knowledge of current products and service offerings, product support tools, literature and documentation. To be able to carry out the following responsibilities: creates a system to organize and maintain different product lines, advocates for the development of new technologies and tools for the full spectrum of product groups and products, leads discussions on the future perspective of cross-functional products or services in the organization, designs systematic protocols and procedures for product lines in the organization, reports current product lines, product history evolution and future plans to stakeholders, establishes organizational best practices for product strategies.

Respect the Individual and Act with Integrity: Demonstrates and encourages respect for all, builds a high-performing team, embraces differences, creates a workplace where all associates feel seen, supported, and connected through a culture of belonging. Acts with integrity by maintaining high standards of ethics and compliance, following the law and company policies, fostering a culture of accountability and nonretaliation, and serving customers and members with an omnichannel mindset and cost-conscious approach. Also emphasizes servant leadership, humility, transparency, customer-centric focus, and collaboration to achieve outcomes.

Additional Organizational Information: At Walmart, we offer competitive pay, performance-based bonuses, and benefits including health, retirement, time off, and education programs. The annual salary ranges vary by location and role. Eligible locations and exact ranges are provided by specific postings. For information about benefits and eligibility, see One.Walmart. Eligibility requirements apply to some benefits and may depend on job classification and length of employment.

Primary Locations and Legal Notices: San Bruno, California US-08848: The annual salary range for this position is $117,000.00 - $234,000.00. Hoboken, New Jersey US-10279: The annual salary range for this position is $108,000.00 - $216,000.00. Additional compensation includes annual or quarterly performance bonuses. For information about benefits and eligibility, see One.Walmart.

Minimum Qualifications: Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications. Option 1: Bachelor\’s Degree in Marketing, Business Administration, or related field and 3 years\' experience in Marketing, Business Administration, or related field. Option 2: 6 years\' experience in Marketing, Business Administration, or related field.

Preferred Qualifications: Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications. Masters: Business Administration.

Primary Location Addresses: 850 Cherry Ave, San Bruno, CA 94066-3031, United States of America. Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job.