Vice President, Digital Product Management

Overview Shake Shack is seeking a Vice President, Digital Product Management to lead the strategy, execution, and performance of our digital product portfolio, with a mandate to drive outsized growth across our digital channels. This is not a roadmap management role; it is a business leadership role. You will own how digital products drive revenue, frequency, conversion, and guest lifetime value across mobile, web, kiosk, loyalty, and emerging AI-powered experiences. You will operate at the intersection of Product, Marketing, Culinary, and Engineering to translate brand, menu innovation, and guest insight into high-impact digital experiences that scale. What You’ll Do Own Digital Growth Outcomes: Drive measurable growth across digital channels, including revenue, mix, frequency, conversion, and guest lifetime value; Establish clear KPIs and accountability for digital performance across all product surfaces; Identify and unlock new growth levers across ordering, personalization, loyalty, and guest engagement. Lead Product Strategy and Execution: Define and execute a cohesive product strategy across mobile app, web, kiosk, and loyalty platforms; Prioritize ruthlessly based on business impact and guest value; Ensure fast, high-quality delivery of scalable, reliable, and intuitive digital experiences. Operate as a True Cross-Functional Leader: Partner with Marketing to bring campaigns, promotions, and lifecycle strategies to life through digital channels; Collaborate with Culinary to translate menu innovation and LTOs into digital experiences that drive demand and attachment; Align tightly with Engineering to ensure shared ownership, speed, and execution discipline; Break down silos and drive a single, unified approach to delivering growth. Build a High-Performance Product Organization: Develop and lead a best-in-class product management team; Instill a culture of accountability, ownership, and outcomes over activity; Elevate product management standards across discovery, prioritization, and delivery. Leverage Data and AI to Accelerate Growth: Use data, experimentation, and guest insights to continuously optimize performance; Embed personalization and intelligent decisioning across digital experiences; Partner with Data and AI teams to translate insights into action at scale. What We’re Looking For 15+ years of experience in digital product management, with senior leadership responsibility Proven track record of driving meaningful growth through digital channels in consumer-facing businesses, ideally in the hospitality and restaurant industries Deep experience partnering with Marketing, Engineering, and cross-functional stakeholders to deliver business outcomes Strong understanding of digital commerce, customer lifecycle, and conversion optimization Experience leveraging data and AI to drive product decisions and innovation Ability to operate as both a strategic leader and hands-on operator Leadership Characteristics Operates with a strong sense of ownership and accountability for results Highly collaborative, with the ability to influence across functions and levels Direct, decisive, and focused on outcomes Builds trust through transparency and execution Relentless focus on improving both guest and team member experiences Benefits Weekly Pay and Performance bonuses Shake Shack Meal Discounts Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more Medical, Dental, and Vision Insurance Employer Paid Life and Disability Insurance 401k Plan with Company Match Paid Time Off Paid Parental Leave Access to Employee Assistance Program on Day 1 Pre-Tax Commuter and Parking Benefits Flexible Spending and Dependent Care Accounts Development and Growth Opportunities Eligibility criteria applies Pay Range - $255,793.75 - $342,606.25 About Us Beginning as a hot dog cart in New York City’s Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group. Shack Fans lined up daily, and the cart became a permanent stand with a mission to serve high quality food and hospitality. Shake Shack is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to any protected characteristic. #J-18808-Ljbffr