Commercial Product Marketing Manager

Benefits Start Day 1 for Full‑Time Colleagues - No Waiting Period! For more information about our benefits, see below! We are proud to be a member of the Rentokil family of companies, the global leader in Pest Control and other services across more than 90 countries. We pride ourselves on being a trusted partner to many of the world’s leading brands and serve consumer and business customers across multiple industries. We are extremely proud of our legacy of excellence and constantly work to fulfill our mission to "protect people, enhance lives, and preserve the planet." Job Summary This role is an experienced, analytical and dynamic person who is responsible for strategic and tactical management of ongoing category marketing programs to build brand equity and drive business results that support the Pest Control Commercial Business. The role has an active voice in planning, designating resources, and ultimately delivering all aspects of large‑scale marketing plans and go‑to‑market strategies that consistently deliver outcomes that meet the goals of the business. In this role, the individual will focus on building a cohesive messaging and market positioning strategy reflective of an industry leader. The role serves as a key leader for the LOBs for internal teams—product, creative, content, campaign, lead generation, events, and online functions—as well as the respective cross‑functional teams within sales, operations, BI, and the larger organization. Principal Duties and Responsibilities Own all aspects of the business, ensuring lead growth, retention, and upsell plans are clearly defined and implemented to ensure market share, sales, profitability, cancellations, and renewals are addressed by cross‑functional partners for their assigned LOBs. Collaborate with the Campaigns team and channel owners to develop the omni‑channel plan, ensuring alignment of customer targeting, LOB, and vertical priorities to achieve AOP goals. Own the revenue growth targets for respective LOBs related to marketing initiatives and innovation launches. Work closely with the Data, Analytics & Insights and Product Management team to assess competitive landscape, market trends, and customer data to identify opportunities and inform decisions. Ensure the innovation roadmap delivers on customers’ wants and needs and helps meet financial targets. Lead the definition and execution of go‑to‑market strategies, value propositions, and claims that speak to customer needs. Supervise the product launch plans of designed LOBs, including the development of collateral, sales tools, and playbooks. Maintain ongoing, regular cadence of communication with Sales Leaders to ensure alignment, including leading a Commercial Sales & Marketing Council. Define, coordinate, and deliver Marketing to Sales programs, product and pricing training, and updates through partnerships with both internal and external stakeholders. Lead collaboration and coordination of multiple teams—including Commercial Sales and Marketing teams and Marketing Business Partners—to ensure execution of product strategies and plans at the local level and embed local needs in go‑to‑market plans for products in each line of business to develop and execute campaigns and marketing initiatives. Develop materials and resources to encourage partnerships with customers. Manage resources to ensure marketing assets and content library are up to date. Manage trade show and event strategy success, including strategic direction, content direction, budget, and ROI reporting. May attend events as required. Track expenses against budget and report return on investment regularly to the DOM and finance department on fiscal status. Required Experience Minimum of 5 years of experience in product marketing management, including influencing both internal and external stakeholders. Highly creative, analytical, autonomous, self‑starter, and problem solver. Strong analytical skills with ability to provide insight and recommendations to DOM. Plan and organize company participation in multiple events, coordinating with cross‑functional planning and logistics management. Strategic thinker who engages with stakeholders and colleagues. Strong presentation and communication skills with leadership. Ability to work in a fast‑paced environment and switch tasks quickly. Expert understanding of brand management, brand positioning, and awareness. Deep knowledge of lead creation, development, nurturing, and management. Exceptional written and verbal skills with ability to communicate with cross‑functional team members and mid‑level leadership. Outstanding organizational skills and attention to detail. Strong interpersonal skills that allow for healthy internal and external relationships. Strong computer skills; experience with Google Platform a plus. Understanding of content marketing and social marketing. High drive, work ethic, and personal accountability with the ability to work under pressure while maintaining sound judgment and a rigorous focus on detail. Knowledge of restaurant, supermarket, retail, and convenience store verticals a plus. Required Leadership Traits and Characteristics Outstanding analytical and problem‑solving abilities with a strong understanding of corporate marketing and influencing key financial performance indicators, including content strategies, marketing, and digital content. Excellent indirect people‑management skills with demonstrable experience leading a large, dispersed, and diverse workforce across multiple locations and at the national level. Excellent organizational and leadership skills with the ability to operate both strategically and operationally as required. Outstanding communication skills with the ability to influence at all levels with a range of internal and external stakeholders. High drive, work ethic, and personal accountability with the ability to work under pressure while maintaining sound judgment and a rigorous focus on detail. Formal Education, Qualifications or Training Bachelor’s degree in a related area, BA or BS required; Master’s degree a plus. No sponsorship or OPT available Base Pay Range $85,600 – $111,200 per year While starting pay falls within this range, it can vary based on geographic location, skills, education, and experience. Total earnings may also be affected by overtime, incentives, commissions, performance, and route assignment (where applicable). Why Choose Us? A career with the Rentokil family of companies can be a professional trajectory filled with opportunity. We pride ourselves on being a world‑class team that rewards high performance, and we love to promote from within. We offer competitive pay and many of our roles offer performance incentives. All full‑time colleagues qualify for the following benefits, and part‑time colleagues qualify for most benefits after they meet certain criteria. Professional and Personal Growth Multiple avenues to grow your career. Training and development programs available. Tuition reimbursement benefits for full‑time colleagues. Health and Wellness Full‑time colleagues are eligible to begin enrollment immediately upon hire, with benefits starting on day 1. Health benefits including medical, dental, vision, disability, and life insurance plus much more. Savings and Retirement 401(k) retirement plan with company‑matching contributions. Work‑Life Balance Vacation days & sick days. Company‑paid holidays & floating holidays. A company mindset that prioritizes health, safety, and flexibility. We are looking for individuals who want to make a difference where our customers live and work. Is that you? This company is a drug‑free workplace. Rentokil is committed to complying with all federal, state, and local laws related to the employment of qualified individuals with disabilities. California residents can click here to review your privacy rights. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. By applying to this job, you agree to receive initial texts from systems used on behalf of Rentokil North America, Inc., possibly including Workday, Loop, and HireVue. These systems utilize text messages to communicate with you throughout the application, interview, and pre‑hire processes. You can set your communication preferences or opt out of text messages from each system at any time following the initial message. Message and data rates may apply. #J-18808-Ljbffr