Director of Sales & Marketing

Job Description

Job Description

Who we are:

We love what we do and what we do is important! We believe that everyone should leave feeling better – this means not just our guests and owners, but also our teammates. Everyone should go home feeling better because they learned something new, or had fun working that day. Therefore, we hire unique individuals who work together to create amazing experiences for our guests. We recognize that every member of the team contributes to the success of the whole organization. No-one is more important than anyone else, and unless we are in it together, we can’t create that special experience for our guest.

Your mission:

Should you decide to accept it...

The Director of Sales & Marketing is the visionary for the rainmakers. Through the usual functions they lead direct sales solicitation, book the most profitable business and exude excellent communication and leadership skills. This is a tall order- we need a vibrant, creative, and passionate individual for the development of business to set the hotel up for success.

Cool under pressure and specializing in problem solving, the Director of Sales & Marketing is a titan of the industry involved in networking organizations and a proud representative of Virgin Hotels. Through their untouched relationships they have a pulse on supply, demand and market fluctuations. The hotel’s profitability is top priority as is creating a culture of passion, inclusiveness and teamwork.

The Nitty-Gritty:

What exactly you will be doing...

In helping you understand your role in working for a world class organization, the following is a list of your essential job responsibilities. Please keep in mind that this list is not all inclusive and that you may be asked to perform other job tasks by your manager not listed below in the constant quest to provide “out of this world” customer service experience for our guests:

• Design and execute bold, creative strategic commercial plans that drive revenue and elevate our presence in the market.
• Forge strong connections with corporate clients, travel partners, and event planners.
• Inspire, coach, and empower a high-performing sales team. Help them hit their goals and grow into the best version of themselves through weekly one-on-ones.
• Craft and execute tailored initiatives by segment that are innovative, measurable and aligned with the hotel's overall vision. Review initiatives regularly and pivot as needed.
• Monitor performance metrics, analyze data, and adjust strategies to keep us on the path to greatness.
• Stay ahead of trends, track competitors, and uncover new opportunities that keep us one step ahead.
• Establish and track weekly and monthly KPIs to inform and shape future initiatives.
• Responsible for recruitment, onboarding, motivation and retention of the department’s talent.
• Leads and coordinates together with HR department training of the team Weekly Virgin Hotels’ educational sessions will be created and presented.
• Lead the team to ensure we are booking the most profitable business, at the right time and with the right pattern across guest rooms and events spaces, while maintaining the optimal mix of business for the hotel.
• Directly handles top accounts to maximize revenue.
• Oversee Catering to ensure exceptional event coordination and execution; champion pre-con/post-con meetings and BEO accuracy and timeliness. of menu pricing, food and beverage minimums and event facility standards. Upselling encouraged and finding ways to drive measurable incremental occupancy/rates are vital.
• Finds synergies with corporate sales team to establish brand presence and uncover new revenue opportunities.
• Works closely with finance and revenue to control cost of sales as well as departmental expenses on the monthly basis.
• Upholds contract compliance, credit approvals and legal risk management, enforce ethical selling and data privacy standards.
• Develop awareness and reputation of the hotel and the brand in the local community, activating local partnerships to generate unique events. Remember, you are a proud representative of Virgin Hotels and encompass the enthusiasm of the brand. Work closely with key business leaders, officials and representatives of local community (including convention & tourism bureau) to ensure constant high-profile exposure for the hotel.
• This position reports to the hotel General Manager and also works closely with the Corporate Sales team, while being part of the Executive Committee.

This role calls for creativity, resilience, and a passion for hospitality. Together, we’ll create experiences that guests rave about—and a culture where every teammate goes home feeling better.

What qualities are we looking for?

You’ve got skills? If you can perform the following, then you have come to the right place...

• Great team player with the ability to create excellent working relationships across the group. Collaborative approach with all departments, particularly food & beverage and of course, the sales & marketing, and events team.
• Ability to break down barriers and resolve potential conflicts swiftly and effortlessly.
• Strong communication and presentation skills to all levels of management.
• Creativity and innovation are essential!
• Ability to think outside the box and approach all issues with a completely fresh approach.
• Ability to anticipate needs and over deliver wherever possible.
• Candidates must think on their feet and use their initiative to solve problems and deliver solutions.
• Excellent customer relations, communication, presentation and organization skills of utmost importance.
• Comply with all safety and health department procedures, as well as, all state and federal liquor laws.
• Able to change direction and work on multiple project aspects at once.
• Enthusiastic, passionate, able to enthuse and motivate others.
• Leadership ability and behavior consistent with Virgin Hotels Core Values: Fun, innovative, original and personable, and striving to deliver high quality and brilliant customer service.
• Strength in sales and leading a team.

Background must-have:

• Current, legal and unrestricted ability to work in the United States.
• Candidates must have previous hotel experience.
• A minimum of 5 years of Sales & Marketing experience in a hotel is required.
• A minimum of 3 years of experience as a Director of Sales & Marketing in a hotel is required.
• Proficient in MS Office 365, TravelClick Agency 360 / Demand 360, and Delphi Salesforce.