Brand Director, PATRÓN - North America

Patrón Brand Director

As PATRÓN Brand Director you will be accountable for leading the development and execution of the performance and growth for PATRÓN's Aged & Prestige portfolio, Sports & Multicultural programming and all new Innovations for the brand in NAM. Within your remit, you will be responsible for translating brand strategy into 360 commercial plan and execution of 3 business priorities: Accelerate Reposado, Super-Charge Cristalino, and El Alto. You will do this through strong commercial planning and partnership, in-culture lead programs (e.g., Sports, Coachella, Grammys etc.) and accelerating our multi-cultural marketing programs.

You will manage a team of three direct reports, including a SBM and two BMs, so strong team leadership and talent development is imperative. This role also requires a high-level of senior stakeholder management, partnering closely with the Global Marketing Team, the Global SVP, and the North America Leadership Team.

While the role is based in Miami, some travel will be required to engage with key markets, customers, and agencies.

You are a bold and strategic brand leader with a proven track record of building iconic, culturally relevant brands that consumers love and the trade champions. With deep experience in marketing, commercial strategy, and cross-functional leadership, you bring both creative flair and commercial rigor to everything you do. You thrive in dynamic environments, where you can lead high-performing teams, inspire agencies, and collaborate across functions to deliver business impact.

Passionate about driving consumer-centric strategies, you're always one step ahead of trends, with a sharp eye for brand storytelling and a strong grasp of advocacy, trade marketing, and digital innovation. You're equally comfortable in the boardroom and in the field, combining big-picture thinking with a hands-on, executional mindset. Above all, you bring energy, curiosity, and an unwavering commitment to excellence in everything you do.

Responsibilities - With Our Consumer at the Heart Your Key Focus Will Be

• Develop Winning Strategies
• Leadership & Talent Development
• Drive Commercial Excellence
• Accelerate Business Performance Through Digital & Omnichannel
• Impact Culture Through Creativity

Skills and Experience:

• 10-15 years of experience in brand management roles, ideally within U.S. spirits industry, and preferably Director level experience.
• Proven ability to lead both brand creative development and data-driven analysis, including ROI evaluation on sales and marketing initiatives.
• Deep-rooted curiosity and passion for the trade, with hands-on experience building brands across various channels, levels, and life stages
• Strong influencing and leadership skills, with the ability to inspire teams, shape business decisions, and drive change across the NAM organization
• Bachelor's degree in Marketing, Business, or a related field required; MBA or relevant advanced degree preferred

Leadership Agility

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging
• Self-Awareness
• People Agility
• Results Agility
• Mental Agility
• Change Agility

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.

U.S. applicants have rights under Federal Employment Laws.

Perks of Working for us

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement:

• Competitive Pay Package
• Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
• Retirement/Pension Plan

Health & Wellbeing

• Medical, Critical Illness, and Life Insurance
• Employee Assistance Programs
• Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits

The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change. Some benefits may be subject to an employee contribution. Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.