Brand Manager

YOUR OPPORTUNITY We’re looking for a Brand Manager to launch exciting new products and drive unforgettable consumer experiences for Tequila CAZADORES in North America. Based in Miami, Florida, you will bring bold ideas to life—from new flavor concepts to in‑market activations—while partnering with marketing, commercial, and agency teams. ABOUT YOU You are a creative, driven marketer who thrives on turning bold ideas into standout brand experiences. You bring energy, strategic focus, and a hands‑on mindset to every project, and you are excited to shape the future of a legendary brand and deliver real impact in the market. RESPONSIBILITIES Develop winning strategies and create iconic brand and growth strategies. Contribute to the development and execution of in‑market brand Integrated Activity Plans (IAP) and collaborate with Customer Marketing, Advocacy, Commercial, and external partners and agencies. Assist in conducting situation assessments of Tequila CAZADORES and other Agave brands as required, and define related “Jobs to be Done” for Integrated Activity Planning each year. Partner with Consumer and Commercial Insights teams to understand target local consumers and create customized local activities and new strategies that give the brand a competitive advantage. Support and drive joint business planning with commercial, CP&A teams, consumer insights, and commercial analytics to identify opportunities and develop programs to drive commercial success. Partner with the Multicultural Accelerator team to develop and lead Tequila CAZADORES’ Multicultural Strategy and execution. Assist the Global Senior Brand Director in refining the brand’s role within the global and local agave portfolio strategies and develop tools for commercial and advocacy workstreams. Support the Culture & Partnerships agenda, create opportunities to integrate the brand into culture and drive relevance and modernity, and coordinate with PR and other partners for local activation. Support advocacy & on‑premise strategy and programming, partnering with Brand Ambassadors, Agave Masters, and Customer Marketing. Accelerate business performance by acting as brand owner: provide brand performance analysis, M&E, robust program plans, and assets that drive brand equity. Perform monthly and quarterly cross‑functional business performance analysis to deliver actionable insights. Manage and optimize the brand’s A&P budget, ensuring cost efficiency while maximizing ROI. SKILLS AND EXPERIENCE Bachelor’s degree in Marketing or related field (MBA preferred). Minimum 4+ years of brand management or agency experience leading multiple marketing projects. Experience in spirits, beverages, FMCG, lifestyle brands or experiential agencies preferred. Proficiency in digital, social, experiential, media, sponsorships, and leading innovation projects from concept to commercialization. Strong quantitative skills to analyze data (e.g., Nielsen) and provide insights, recommendations, and solutions to grow the brand. Profit‑driven mindset focusing on commercial outcomes. Strong communication and interpersonal skills; comfortable presenting to executives and diverse stakeholders. Organized, self‑directed, multitasking, and ethical decision‑making aligned with company values. Influential communicator with credibility and confidence across all levels. LEADERSHIP & AGILITY ATTRIBUTES Belonging – Ability to create a culture of belonging where everyone feels appreciated. Self‑awareness – Reflective understanding of strengths and impact on others. People agility – Navigate tough situations and increase collective performance. Results agility – Deliver results in first‑time situations and inspire confidence. Mental agility – Thoughtfully analyze complex problems and connect ideas. Change agility – Curiosity and experimentation to thrive in changing environments. EQUAL OPPORTUNITY EMPLOYER STATEMENT Bacardi seeks talent from all backgrounds to bring diversity of thought and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. U.S. applicants have rights under Federal Employment Laws. PERKS OF WORKING FOR US Competitive pay package linked to performance. Paid time off, including holidays and volunteer days. Retirement and pension plans. Health, critical illness, and life insurance. Employee assistance programs. Family‑friendly and inclusive leave policies. Incentive plans tied to performance and region. Comprehensive total rewards program supporting employees and families. #J-18808-Ljbffr