Brand Manager

Are you a creative brand builder with a passion for innovation and a love for tequila? We’re looking for a Brand Manager to lead the charge on launching exciting new products and driving unforgettable consumer experiences for Tequila CAZADORES in North America. In this role, you’ll bring bold ideas to life—from new flavor concepts to in-market activations—while working with an amazing team across marketing, commercial, and agency partners. If you're someone who thrives on turning insights into action, loves seeing big ideas hit the shelves (and the bars), and wants to shape the future of a legendary brand, we want to hear from you! You will be based in Miami, Florida. ABOUT YOU You’re a creative, driven marketer who thrives on turning bold ideas into standout brand experiences. With a passion for innovation and a talent for collaboration, you bring energy, strategic focus, and a hands‑on mindset to every project. You're excited to shape what’s next for a legendary brand and deliver real impact in the market. Responsibilities With our consumer at the heart, your key focus will be. Develop Winning Strategies – Create iconic brand and growth strategies Contribute to the development and execution of in-market brand Integrated Activity Plans (IAP) of consumer-facing activities collaborating with multiple stakeholders such as Customer Marketing, Advocacy, Commercial, and external partners/agencies to deliver with excellence. Assist in conducting the situation assessment of Tequila CAZADORES (and other Agave brands as required), contributing to defining any related “Jobs to be Done” each year as part of the Integrated Activity Planning (IAP) Process. Partner with Consumer and Commercial Insights team to understand target local consumers and situation assessments for the brand to customize local activities and develop new strategies and tactics that provide the brand with a competitive advantage. Support and drive Joint Business Planning with commercial and CP&A teams, working with consumer insights and commercial analytics to identify opportunities and develop programs to drive commercial success. Partner with the Multicultural Accelerator team to assist in the development of Tequila CAZADORES’ Multicultural Strategy & lead its execution, charting the path forward for the brand to meaningfully and inclusively engage in diverse communities including, but not limited to, Mexican Americans, African-Americans, etc. Support the Global Senior Brand Director with the refinement of Tequila CAZADORES’ role within the broader Global and local market agave portfolio strategies, including the development of tools to support commercial and advocacy Agave portfolio workstreams. Impact Culture Through Creativity – Create culture‑shaping connections Support the Tequila CAZADORES’ Culture & Partnerships agenda, creating opportunities to further integrate the brand into culture and drive its relevance and modernity. Coordinate with the PR Agency and work closely with other partner agencies to ensure that all brand content programs and partnerships developed at local level are activated and commercialized effectively in‑market. Support and coordinate Advocacy & On‑Premise strategy and programming, partnering with Brand Ambassadors, Agave Masters, and Advocacy Customer Marketing to deliver best‑in‑class programming for NAM. Support the Global Senior Brand Director of Tequila CAZADORES & Agave with global market workstreams, including Global Toolkits and creative assets, on‑boarding materials, etc. Accelerate Business Performance – Act like brand owner Support the Brand Integrated Activity Plan (IAP) strategic planning process by providing brand performance analysis, analytical assessments of impact of activities (M&E), robust program plans, and strong assets to drive brand equity. Support in monthly and quarterly cross‑functional business performance analysis that unlocks actionable insights & serve as a central brand champion for program M&E. Manage and optimize an A&P budget assigned to you and placing bold bets on activities that minimizes costs but optimizes return on investments working closely with Consumer Insights to ensure we measure and evaluate the performance of brand activities. Skills Bachelor’s degree in Marketing or related field required; MBA is ideal and preferred. You must have 4+ years of experience in brand management or agency experience leading multiple marketing projects. Ideally you will have experience in spirits, beverage, fast moving consumer goods business, lifestyle brands or at an experiential agency. You will have experience in multiple disciplines (digital, social, experiential, media, sponsorships), with experience leading innovation projects from concept to commercialization and launch. You have a fundamental understanding of profit drivers and commercial focused approach to brand planning. You can analyze available information (e.g. Nielsen data) including the comprehension of the competition and category for the purposes of preparing reports, presentations, providing insights, recommendations and solving problems to grow the brand. You are a passionate, innovative, and creative marketer eager to put the consumer at the heart of all activities first to achieve results. By living a Founder’s mentality, you are well organized, an independent thinker, like to multitask and are confident in your ability to conduct yourself in an ethical and professional manner consistent with our company values. You are an influential communicator with strong interpersonal skills. You will have opportunities to display excellent written and verbal communication skills while also being relaxed giving presentations in front of small groups of people including executives, Bacardi employees, vendors and customers (both internal and external) at all levels of an organization. Compensation, Paid Time Off & Retirement Competitive Pay Package Competitive Holiday/Paid Time Off, plus additional days offered (e.g., volunteer day, allowing you to give back to the community) Retirement/Pension Plan Medical, Critical Illness, and Life Insurance Employee Assistance Programs Best‑in‑class, family‑friendly, and inclusive leave policies Additional Benefits Flexible work arrangements (depending on role/office/site location) Access to E‑learning Platforms and Career Development programs Travel Discounts (e.g., hotel and car rental) And much more! Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity. #J-18808-Ljbffr