Ecommerce Manager

Run the Day-to-Day of GLD's Digital Storefront GLD is looking for a highly execution-focused, detail-oriented E-Commerce Manager to own and optimize the day-to-day operations of our Shopify DTC business at GLD.com. This role reports directly to the Director of E-Commerce & Marketplaces. You'll be the hands-on operational owner of our online store, responsible for keeping the site accurate, merchandised, and converting. This is a hands-on role for someone who likes routine operational work, cares about the details, and takes pride in running a tight, well-organized storefront. You'll own daily execution across site experience, product launches, merchandising, catalog accuracy, QA, and on-site optimization. We're not looking for someone to define strategy. We're looking for someone who executes consistently and gets the details right every day. This role is hybrid, full-time, with 3 days per week in our Wynwood, Miami office. What You'll Own Shopify / DTC Operations Own the daily operations and performance of GLD.com on Shopify. Manage site merchandising, navigation, collections, landing pages, product launches, and promotional execution. Optimize PDPs, onsite search, cart flow, and on-site conversion opportunities. Maintain catalog accuracy across pricing, imagery, descriptions, attributes, and inventory visibility. QA site updates thoroughly, catch UX or technical issues before they go live, and coordinate development tickets through to resolution. Execute weekly drops and product launches on schedule, with careful attention to detail. Partner closely with marketing, SEO, creative, merchandising, and retention teams to ensure the site reflects current campaigns, customer journeys, and brand storytelling. Support paid media initiatives through optimized landing pages and conversion-focused site experiences. Identify friction points across the customer journey and proactively improve UX and conversion rate. Analytics & Performance Monitoring Own recurring performance reporting for the DTC store. Investigate performance shifts and surface opportunities across traffic, merchandising, checkout, retention, SEO, and customer behavior. Partner with developers, analytics, retention, and paid media teams to ensure accurate tracking, attribution, and campaign alignment. Operations, Systems & Process Use ClickUp as the operational backbone for launches, workflows, and project management. Build and maintain repeatable workflows for launches, campaigns, weekly drops, and ongoing site operations. Create and maintain SOPs for recurring Shopify workflows. Keep documentation organized, current, and usable for onboarding and delegation. Build systems that reduce operational bottlenecks and improve execution speed. Cross-Functional Coordination Work closely with marketing, creative, SEO, merchandising, development, retention, and customer experience teams to keep everything in sync. Translate campaign plans into accurate, high-converting on-site execution. Ensure consistency across brand messaging, promotions, product positioning, and customer experience. Coordinate with external agencies, developers, and platform partners when needed. Drive accountability and execution quality across initiatives. What We're Looking For Required Experience 3+ years of hands-on e-commerce or digital commerce experience, with a track record of owning day-to-day store operations. Deep, hands-on Shopify experience is a must-have. You should be comfortable working in Shopify daily without any ramp-up. Strong DTC e-commerce experience running a live storefront. Working knowledge of Shopify Liquid, HTML, and CSS. Exceptional attention to detail and a high bar for accuracy in catalog, merchandising, and QA work. Genuine enthusiasm for routine, operational work. This role is about doing, not just planning. Strong organizational and project management skills using ClickUp, Asana, Monday, or similar tools. Comfort reading reports and acting on data to improve on-site performance. Excellent communication and cross-functional collaboration skills. Ability to thrive in a fast-paced, high-volume environment where priorities shift quickly. Bonus Points Experience in fashion, jewelry, accessories, or consumer brands. Familiarity with ERP, 3PL, and inventory integrations. SEO experience within Shopify environments. Strong understanding of CRO and customer journey optimization. Experience with high-volume DTC drop/launch cadences. What Success Looks Like Product launches and weekly drops go live on time, accurately, and without errors. Catalog, pricing, and merchandising stay clean and consistent across the store. Higher conversion rate and AOV on GLD.com. Fewer site issues reaching customers thanks to rigorous QA. Tighter alignment between marketing campaigns and on-site execution. Repeatable systems and SOPs that keep operations running smoothly. Why GLD High-growth brand with strong momentum. Direct, visible impact on the store customers experience every day. Opportunity to own operations and build the systems that scale the business. Collaborative hybrid culture based in Wynwood, Miami. Location Hybrid, 3 days per week in Wynwood, Miami, FL or Open to relocating to Miami. #J-18808-Ljbffr