Lacrosse Events - Sales Manager

Sales Manager

3STEP Sports has an exciting opportunity for you to join a growing and leading organization in the youth sports space. At 3STEP Sports we do everything for one purpose: to unite people and unlock potential through the power of sport. As the largest and most connected youth sports organization with more than 2+ million athlete participants in clubs and events across seven sports, we bring sport to more athletes than any other organization in the country. By investing in our athletes and our team, both on and off the field, we're shaping champions for life and empowering people through sport.

Position Overview

The Sales Manager will lead revenue growth for multiple brands within 3Step Lacrosse by driving event sales, and program participation. This role requires a highly motivated, relationship-driven professional who understands the youth lacrosse industry and can execute both strategic and tactical sales initiatives. You'll work cross-functionally with marketing, events, and club leadership to expand our footprint, increase participation, and build long-term partnerships.

Key Responsibilities

Revenue Generation

• Develop and execute a comprehensive sales strategy across events, regions, and organizations.
• Identify, prospect, and close new business opportunities (brands, teams, organizations)
• Drive team and player participation in tournaments, showcases, and leagues

Partnership Development

• Build and manage relationships with corporate partners and vendors
• Create customized partnership packages aligned with brand and event objectives
• Maintain high retention and satisfaction across all accounts and events

Event & Program Sales

• Collaborate with club directors to maximize registration and revenue
• Support pricing strategy, packaging, and promotional initiatives
• Identify opportunities to upsell premium experiences and services

CRM & Reporting

• Maintain accurate pipeline tracking and forecasting
• Analyze sales data to optimize performance and identify growth opportunities
• Report on KPIs including revenue, conversion rates, and retention

Minimum Qualifications

• 13+ years of sales experience (sports, events, or youth athletics preferred)
• Proven track record of hitting or exceeding revenue targets
• Strong relationship-building and negotiation skills
• Experience in sponsorship sales, event sales, or lacrosse club/team engagement is a plus
• Highly organized with the ability to manage multiple priorities
• Willingness to travel for events, meetings, and tournaments
• Must have valid driver's license and be able to lift 50 pounds

Preferred Experience

• Background in lacrosse or familiarity with the club/travel sports landscape
• Experience selling into youth sports organizations or families
• Existing network within lacrosse, recruiting, or club sports communities

Key Traits for Success

• Competitive, self-starter mindset
• Strong communicator and storyteller
• Strategic thinker with hands-on execution ability
• Passion for youth sports and athlete development

Compensation & Benefits

• Competitive salary + commission
• Comprehensive benefits package, including medical, dental, vision, FSA/HSA accounts, life insurance, paid holidays, and a generous PTO plan, as well as other elective insurance options
• 401K retirement savings plan
• Paid Parental Leave
• Travel opportunities to premier lacrosse events nationwide
• Opportunity to grow within the 3Step Sports platform

Disclaimer

• This job description is not designed to cover or contain a comprehensive list of activities, duties, or responsibilities that are required of the employee. They may change, or new ones may be assigned at any time with or without notice.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.