Marketing Strategist

Job Title: Editorial and Narrative Strategist

Job ID :26-05332

Location: Hybrid/Remote (60 miles 60 minutes from Stamford, CT)

Duration: 03 months’ on W2 contract with possible extension

Must haves:

• 10+ years of experience in editorial strategy
• corporate storytelling
• journalism
• brand narrative
• communications or related fields
• 5+ YEARS Experience using digital channels
• content and storytelling to reach opinion leaders
• policymakers
• B2B
• consumer and employee audiences.

Description:

Client is seeking an experienced editorial and narrative strategist to support Corporate Affairs for up to 40 hours per week. This individual will work closely with the SVP, Content & Strategy and VP, Content and Media Strategy to develop points of view, story ideas and narrative frameworks for use across Corporate Affairs priorities, audiences and across paid, owned, earned and social channels.

The initial assignment is expected to last three months, with the possibility of extension based on business need, performance and budget.

The individual will also help shape the week-to-week editorial agenda, identify proactive storytelling opportunities and strengthen the quality and consistency of content across audiences and channels.

RESPONSIBILITIES

• Develop points of view, story territories and narrative frameworks across Corporate Affairs priorities, campaigns, key moments and events.
• Partner with the VP, Content and Media Strategy to help shape the week-to-week editorial agenda.
• Identify proactive story opportunities and emerging topics where Synchrony has relevant expertise and a credible point of view that can strengthen its reputation.
• Provide hands-on editorial guidance to strengthen the quality, consistency and effectiveness of content.
• Develop reusable narrative frameworks, editorial standards and other tools that help teams create stronger content more consistently.
• Support editorial planning and coordination across Corporate Affairs.
• Capture learnings and identify opportunities to continuously improve Synchrony’s editorial approach.

QUALIFICATIONS

• 10+ years of experience in editorial strategy, corporate storytelling, journalism, brand narrative, communications or related fields.
• Demonstrated ability to develop clear narratives, points of view and story ideas for different audiences and channels.
• Experience using digital channels, content and storytelling to reach opinion leaders, policymakers, B2B, consumer and employee audiences.
• Excellent writing, editing and editorial judgment.
• Strong understanding of reputation and the judgment required when developing content on complex or sensitive issues.
• Ability to work directly with senior leaders and cross-functional teams.
• Ability to turn strategic ideas into clear, usable content and editorial direction.
• Self-directed and able to manage multiple priorities, deadlines and senior-level stakeholders.