Product Marketing Manager

About The Role SEOWILL is CWILL's SEO product for Shopify brands and DTC merchants — helping them improve site content quality, keyword coverage, search indexing, and organic traffic. The product is in active development, with upcoming capabilities spanning site diagnostics, keyword analysis, page optimization, AI content generation, GEO strategy, and SEO reporting. We're looking for a Product Manager with real SEO domain expertise and SaaS product experience to own SEOWILL's roadmap and execution. This is not a trainee role — you're expected to bring deep SEO knowledge from day one and drive meaningful product outcomes independently. What You'll Do Product Planning & Delivery Own SEOWILL's product roadmap: prioritize features, write clear product specs, and drive execution across site diagnostics, keyword suggestions, page optimization, AI content generation, and SEO reporting Lead features from discovery through design, engineering, and launch — to post-launch review Define what "good" looks like for SEOWILL's core outputs: diagnostic scores, optimization suggestions, and AI-generated content SEO Domain Apply deep SEO knowledge to product decisions — keyword strategy, meta optimization, site architecture, crawlability, indexing, Core Web Vitals, and AI-generated content quality Stay current on search algorithm changes, GEO (Generative Engine Optimization), AI search behavior, and the evolving SEO tool landscape Translate technical SEO concepts into merchant-friendly product experiences User & Market Research Conduct user interviews and analyze feedback from Shopify merchants and DTC brand owners Track competitors: SEO tools, AI content platforms, Shopify SEO apps — and produce structured competitive analysis Turn merchant pain points and market signals into prioritized product decisions GTM & Commercialization Define product packaging, pricing tiers, conversion flows, and new user onboarding Partner with Sales and CS to improve trial-to-paid conversion and merchant retention Requirements What We're Looking For Required 3+ years of product management experience, with at least 1-2 years focused on SEO tools, SEO SaaS, or content/marketing technolog Deep SEO fundamentals: keyword research, on-page optimization, meta tags, site architecture, crawlability, indexing, and organic traffic growth Hands-on experience with SEO and analytics tools: Google Search Console, Google Analytics, Ahrefs, Semrush, Similarweb, or similar B2B SaaS product experience — comfortable owning the full product lifecycle from discovery to launch Data chops — SQL basics, Excel/dashboards, and A/B testing Mandarin Chinese proficiency: native or near-native (first or second language required) Nice to Have Shopify ecosystem experience (Shopify apps, DTC merchants, independent stores) Background in AI content generation, GEO, or AI-powered SEO tool Experience designing merchant onboarding or conversion optimization flow Familiarity with technical SEO: structured data (schema.org), Google Search API, sitemap management Has personally run SEO campaigns, built a website, or operated an online store Benefits Starting Pay: 70 - 130k depends on experiences, open to negotiation 401(k) PTO Paid Holidays Insurance #J-18808-Ljbffr