Paid Ads Specialist

Paid Ads Specialist

This is a remote position. Our client is looking for a Full-Time Paid Ads Specialist who thrives on optimizing performance through data, automation, and creative strategy. Over the past several years, they have become a trusted digital marketing partner for businesses nationwide, driving measurable growth through high-performing ad campaigns and innovative marketing technology. The ideal candidate is both analytical and creative—comfortable building, managing, and scaling campaigns across multiple platforms while leveraging automation and AI tools to maximize efficiency. This role will play a key part in refining systems, documenting workflows, and ensuring data-driven consistency across client accounts.

Responsibilities:

• Manage, optimize, and scale campaigns across Google Ads (Search, Display, Video, Remarketing, PMAX), Meta Ads, and Google Local Services Ads (LSA).
• Implement and maintain conversion tracking through Google Analytics, Google Ads, and integrated tools.
• Leverage automated bidding strategies such as Target CPA, Maximize Conversions, and Target ROAS to improve performance.
• Analyze large datasets to uncover optimization opportunities, trends, and performance insights.
• Explore and test emerging advertising channels such as Reddit and TikTok to expand reach.
• Develop and document repeatable workflows and optimization processes for internal use.
• Identify and adopt AI-driven tools and automations to enhance campaign management, reporting, and efficiency.
• Evaluate and recommend software solutions that can improve paid media performance.
• Collaborate with internal teams to ensure strategic alignment across marketing, reporting, and client objectives.
• Stay informed of platform updates, algorithm changes, and advertising trends to maintain a competitive edge.

Requirements:

• Minimum 4 years of hands-on experience managing Google Ads campaigns (Search, Display, PMAX, and Remarketing).
• Advanced understanding of Google Analytics (GA4), conversion tracking, and multi-channel attribution.
• Proven success executing automated and conversion-based bidding strategies.
• Proficiency in Meta Ads management, including A/B and creative testing.
• Strong analytical skills with the ability to interpret complex data and derive actionable insights.
• Familiarity with AI-based marketing tools or automation platforms.
• Excellent attention to detail, organization, and time management skills.
• Strong written and verbal communication abilities.

Qualifications:

• Preferred Experience: Google Local Services Ads (LSA).
• Lead-tracking software such as WhatConverts or similar tools.
• Basic knowledge of Google Tag Manager.
• Experience experimenting with emerging ad platforms like Reddit or TikTok.

Key Traits:

• Analytical and data-driven thinker.
• Highly organized and process-oriented.
• Curious and adaptable—eager to test and integrate new technologies.
• Accountable, proactive, and focused on achieving measurable results.

Benefits:

• Full-time, 100% remote position with flexible hours.
• Opportunity to manage diverse client portfolios and test emerging ad channels.
• Work in a forward-thinking, AI-driven marketing environment.
• Professional growth within a collaborative and innovation-focused team.
• Competitive compensation and potential performance-based incentives.