Marketing Manager

Marketing Manager This is a hybrid, onsite and work-from-home position at Geneoscopy HQ in St. Louis, Missouri. The Marketing Manager is a high-impact, tactical leader responsible for executing digital marketing initiatives and providing general support for all Geneoscopy marketing operations. This role owns the full digital project program – from the commercialization and brand evolution of ColoSense™ to website management, press releases, and digital strategy. The Marketing Manager will support project orchestration for marketing and commercial projects, ensuring flawless execution from concept to completion while maintaining brand consistency across all digital and traditional platforms. Responsible for the digital execution of sales enablement tools, the Marketing Manager will ensure that sales have access to the right story, tools, timing, and insights to educate, promote, and drive clinical use of Geneoscopy's products. This role is central to product evolution – driving physician adoption and patient engagement – while supporting other team members in building a scalable marketing infrastructure for long-term growth. The Marketing Manager ensures every digital touchpoint is optimized, on-brand, and aligned with Geneoscopy's commercial objectives. Beyond day-to-day digital project management, this role serves as a key liaison between internal leadership, sales, and external partners to drive lead generation and build the company's reputation. This role is central to product evolution – driving physician adoption and patient engagement – while building a scalable marketing infrastructure for long-term growth.

RESPONSIBILITIES

Lead the tactical development and execution of multi-channel marketing campaigns, including market automation, email programs, and lead nurturing. Coordinate complex project timelines and track milestones to ensure the timely delivery of digital assets. Utilize design tools (e.g., Canva, Adobe Creative Suite) to create graphics, resize visual content for social media and web, and perform light photo retouching. Develop digital content, including blog posts, social media updates, and email campaigns, that reinforce brand messaging and support physician engagement. Oversee the digital ecosystem; SEO, social media, UX improvements, and email automation. Manage the social media content calendar, develop content, post across all channels, monitor comments and engagement, while maintaining a consistent brand voice. Traffic all marketing requests through the established workflows and maintain the digital asset library to ensure version control and brand compliance. Monitor website and digital campaign performance and prepare regular reports on digital performance, SEO, social, and paid channels. Serve as a point of contact for external digital agencies and creative vendors. Manage vendor budgets, performance metrics, and the quality of deliverables to ensure they meet brand standards. Coordinate the creative development process by incorporating stakeholder feedback into vendor-produced materials. Assist with market research and data collection to keep the brand relevant, inform campaign strategy, and support competitive positioning. Manage the customization and distribution of sales materials, ensuring the sales team has access to the most current messaging, competitive positioning, and digital content uploaded to our internal platform. Coordinate training for sales teams on new digital tools and messaging platforms. Assist with trade show logistics, conference registrations, and the production of materials for physical and virtual events. Route all marketing materials through Medical, Legal, and Regulatory (MLR) review processes, ensuring all documentation is archived and compliant. Ensure consistent brand application across all vendor-produced and co-branded digital materials, including press releases and company announcements. Track marketing budgets, process purchase orders, and maintain CRM data integrity and contact lists. Other duties as assigned.

EDUCATION REQUIREMENTS

Bachelor's degree in marketing, communications, business, or related field.

QUALIFICATIONS

3-5 years of experience in marketing operations, digital project coordination, or agency management. Proficiency in website management platforms, project management tools, marketing automation, CRM systems, Google Workspace, and analytical tools. Proficiency with basic design functions, including resizing, template-based graphics, and light editing. Possess proficient verbal and written communication skills, while willing to share and receive information and ideas from all levels of the organization to achieve the desired results. Possess high ethics and conduct business in the most professional manner. Seek inclusiveness and collaboration but step up to responsibility, make tough decisions, and be accountable for those decisions. Exemplify the ability to multitask and thrive in an agile, fast-paced, deadline-driven environment while remaining flexible, proactive, resourceful, and efficient. Act as a results-oriented team player with strong interpersonal and communication skills, capable of working collaboratively with colleagues.

SCHEDULE

This is a salaried position, requiring at least 40 hours per week. There may be projects that require activities beyond the standard hours.

COMPENSATION & BENEFITS

Base salary range: annually determined based on the candidate's experience, knowledge, and abilities. Bonus: discretionary annual bonus based on a percentage of the employee's base salary Benefits: health, vision, dental, life insurance, 401k (with employer match), and paid time off. Company stock options

ADDITIONAL INFORMATION

Geneoscopy's Core Values: Ability to embody Geneoscopy's beliefs, philosophies, and principles: Integrity - we do the right thing through our words, actions, and behaviors Courage - step up, speak up, stand out Agility - think and act fast, embracing change Passion - for our customers, our people, our work, and for excellence Collaboration - our differences are assets Physical Demands Employees may be required to lift routine office supplies and use standard office equipment. Must possess the ability to sit and/or stand for long periods. Must possess the ability to perform repetitive motion. Work Environment May have exposure to fumes and bio-hazardous material in the laboratory environment. May be required to handle blood-borne pathogens and general laboratory reagents. By completing this online employment application, you certify that the information on this application is true and complete to the best of your knowledge. You understand that any misrepresentation or omission of fact in response to any inquiry made in this application may result in the rejection of the application or if hired, dismissal whenever it is discovered. You authorize and release all parties from any liability or damage that may result from seeking, furnishing, or using such information. You understand and agree that, if hired, your employment is for no definite period and may, regardless of the date of payment of compensation, be terminated by Geneoscopy at any time, for any or no reason, with or without notice. You understand that no representation to the contrary is valid unless in writing, setting a definite term of employment, and signed by the company's CEO. You further understand and agree that any job offer is contingent upon your passing, to the company's satisfaction, a criminal background check, reference checks, and other possible screenings. You understand that this application is active for 90 days only, and if you do not hear from the company but still wish to be considered for employment after 90 days, you will need to fill out a new application. #J-18808-Ljbffr Geneoscopy