Regional Marketing Manager - West Coast Area

Job Description

Job Description

Reports To: Director of Community Marketing
Location: This remote role offers flexibility for candidates residing in the West Coast, ideally Northern California.

Position Summary:

The Regional Marketing Manager will be responsible for executing strategic marketing initiatives determined by the COO/VP of Marketing and Public Relations across a portfolio of 20 to 35 communities across multiple markets within a defined region. This role is designed for a highly motivated individual with a proven track record in multifamily marketing, overseeing the implementation of comprehensive marketing campaigns, brand development, and resident engagement strategies. The ideal candidate will collaborate closely with the Regional Vice President, property management teams, corporate marketing, and external vendors to ensure that marketing efforts drive leasing performance, increase occupancy, and enhance brand presence for a company managing 30,000+ units. The Regional Marketing Manager will be supported by a corporate marketing team for tasks related to implementations and help desk tickets.

Key Responsibilities:

• Regional Strategy Development: Develop and manage the overall marketing strategy for a portfolio of communities within the assigned region, ensuring alignment with corporate goals and market-specific needs.

• Brand Management: Oversee the implementation and consistency of the brand’s identity across all marketing channels, ensuring that all communities in the region reflect the company’s brand standards.

• Digital Marketing: Manage and optimize regional digital marketing efforts, including SEO, SEM, social media, email marketing, and website performance, to increase online visibility and lead generation.

• Leasing Support: Collaborate with on-site teams to create and execute property-level marketing plans tailored to each community’s unique characteristics and target demographics.

• Market Research and Analysis: Conduct regular market research to assess competitive positioning, emerging trends, and opportunities for growth. Leverage data to make informed marketing decisions and adjust strategies accordingly.

• Campaign Execution: Develop and manage regional advertising campaigns, including paid media (digital and traditional), email marketing, content development, and social media engagement to drive leasing and retention.

• Vendor Management: Oversee relationships with external vendors (digital agencies, graphic designers, photographers, etc.) to ensure high-quality deliverables within budget and timelines.

• Budgeting and Reporting: Manage the regional marketing budget, ensuring that all campaigns are cost-effective. Track and report on the performance of marketing initiatives using KPIs and ROI metrics.

• Event Planning: Lead regional event marketing strategies, including resident engagement events, leasing events, and community outreach to foster relationships and brand awareness.

• Training and Support: Provide marketing training and support to on-site leasing and property management teams, ensuring consistent execution of marketing initiatives.

• New Development: Expertly guide marketing for new residential developments that may include retail, office, and hospitality components, collaborating on strategy, aligning branding and signage, coordinating promotions, and ensuring consistent brand experience across all channels.

• Business Development: Support business development efforts within the assigned region, as directed.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or related field required.

Experience:

• Minimum of 5+ years of marketing experience in multifamily real estate or a related field.

• Proven track record in managing large-scale, regional marketing campaigns for multifamily portfolios (preferably over 10,000 units).

Technical Skills:

• Proficiency in digital marketing tools and platforms (Google Analytics, Google Ads, social media platforms, email marketing tools).

• Experience with property management software (e.g., Yardi, RealPage, etc.) and lead management systems.

• Strong knowledge of SEO/SEM, PPC, and website management.

Leadership and Communication:

• Strong leadership and project management skills, with the ability to manage multiple projects simultaneously.

• Excellent verbal and written communication skills.

• Ability to collaborate effectively with cross-functional teams, including operations, leasing, and executive leadership.

• Analytical Thinking: Strong analytical skills with the ability to interpret data, generate insights, and make recommendations for continuous improvement.

• Creativity and Innovation: A creative thinker who stays ahead of industry trends and continuously looks for innovative ways to market communities and engage residents.

Key Competencies:

• Strong attention to detail and ability to manage multiple priorities in a fast-paced environment.

• Results-driven and goal-oriented, with a passion for delivering excellent customer service.

• Excellent interpersonal skills and the ability to build strong relationships with internal and external stakeholders.

• Adaptability and problem-solving skills to address evolving market trends and challenges.

Working Conditions:

• This position requires regional travel (approximately 40-50%) to visit communities, attend events, and meet with on-site teams.

• Flexible working schedule with occasional evening and weekend work required for events.