Senior Demand Generation Manager

Position Summary The Sr. Manager, Demand Generation leads a performance-driven engine focused on pipeline and revenue growth. This role provides strategic leadership and full oversight of all marketing-based programs, including integrated campaigns, sales programs, and growth initiatives, ensuring they deliver measurable ROI and align with BU objectives. Oversees campaign planning, execution, and optimization to generate qualified leads and accelerate revenue. This role is highly analytical and performance-driven, ensuring marketing investments deliver tangible business outcomes. Your ability to drive campaign excellence, introduce new growth levers, and will be critical to advancing our market position and delivering measurable success. Core Responsibilities Own the Demand Strategy & Planning Build a strategy to leverage the organization’s existing client-facing channels to drive marketing qualified leads and conversions. Build a deep understanding of the services, messaging, and channels that perform best at different stages of the home buying and selling process. Partner with the in-house creative team + Director of Brand & Digital Experience on campaign assets and messaging, providing strategic direction and driving iterative changes based on performance data and insights to continuously improve engagement and conversion. Lead strategy and execution for marketing programs across Anywhere’s owned channels, providing leadership and vision to internal stakeholders across Sales, Product and Analytics to drive program expansion, optimize the full funnel and drive revenue growth. Maintain rigorous quality control by ensuring all campaigns meet brand standards, comply with regulatory requirements, and deliver consistent messaging and creative excellence across every channel Lead the development and execution of a comprehensive, end-to-end customer journey strategy, ensuring seamless engagement and meaningful touchpoints across all stages of the entire lifecycle. Own the demand strategy, owned channel mix, and quarterly pipeline targets with clear accountability for pipeline growth, lead quality, and conversion rates; develop integrated campaign plans aligned to sales programs to ensure measurable impact on revenue. Analyze & Assess Full Funnel Results Define segmentation, ICPs, and value propositions with input from Sales and Product. Run multi-channel programs through owned channels Implement performance dashboards, multi-touch attribution, and cohort analysis. Manage budgets, forecasts, and ROI; reallocate spend based on marginal returns. Design nurture streams and lead scoring; tighten MQL/SQL definitions with Sales Ops. Improve speed-to-lead and conversion through CRM workflows and automation (with Manager, Marketing & Sales Products). Team Leadership Manage the Insurance Demand Gen lead (D2C focus) and a Growth Specialist supporting programs across the portfolio. Build a culture of experimentation (A/B tests, holdouts, and incrementality). Required Qualifications 6–8+ years in demand generation/performance marketing with direct pipeline responsibility Deep expertise in lifecycle marketing, funnel analytics, and attribution Proven success partnering with Sales to define MQL/SQL and improve funnel performance Strong analytical mindset with expertise in performance marketing and ROI measurement. Experience in demand generation strategy and execution for B2B and/or D2C channels. Ability to lead strategic initiatives and manage multiple priorities effectively in a fast-paced, matrixed environment. #J-18808-Ljbffr