eCommerce Brand Director

ECommerce Brand Director

This role is an exciting opportunity for a strategic and results-driven eCommerce leader to oversee the growth and performance of a dynamic direct-to-consumer business. You will lead the vision and execution of multi-channel digital campaigns, driving sales performance across multiple online storefronts while owning the full P&L strategy. Working in a highly collaborative and fast-paced environment, you'll partner closely with teams across growth marketing, lifecycle marketing, digital products, and creative operations to deliver compelling customer experiences. The position combines high-level strategic ownership with hands-on execution, making it ideal for a proactive leader who thrives on innovation, analytics, and performance optimization. With a strong focus on merchandising, customer engagement, and digital storytelling, this role offers the chance to shape impactful campaigns and accelerate eCommerce growth at scale. The organization values creativity, leadership, data-driven decision-making, and cross-functional collaboration.

Accountabilities:

• Drive overall sales performance and ensure achievement of revenue, profitability, and contribution margin targets across direct-to-consumer eCommerce channels.
• Lead the planning and execution of promotional campaigns, including merchandising strategy, campaign calendars, title selection, creative direction, and messaging optimization.
• Develop and coordinate integrated digital marketing initiatives across email, SMS, social media, paid acquisition, and on-site experiences to maximize customer engagement and conversions.
• Own the strategic vision for digital merchandising, customer journeys, and content messaging across all customer-facing touchpoints.
• Oversee forecasting and inventory planning for key products and promotional initiatives to support revenue goals and operational efficiency.
• Establish pricing strategies, promotional frameworks, and KPI planning to optimize business performance and customer acquisition.
• Lead cross-functional campaign alignment processes while partnering with marketing, analytics, and product teams to ensure seamless execution.
• Conduct ongoing analytics reviews, performance reporting, and testing initiatives to continuously improve campaign effectiveness and customer experience.

Requirements:

• Minimum of 7 years of experience in digital marketing, including at least 5 years in an eCommerce or direct-to-consumer environment.
• Strong hands-on experience with Shopify and eCommerce platform management.
• Proven expertise across digital marketing channels, including social media, email marketing, SMS campaigns, and performance marketing.
• Demonstrated success creating and managing integrated eCommerce campaigns within B2C or DTC businesses.
• Deep understanding of eCommerce operations, customer acquisition strategies, and digital sales ecosystems.
• Strong analytical mindset with the ability to interpret KPIs, generate actionable insights, and optimize campaign performance.
• Previous experience owning or contributing to P&L management and financial performance tracking.
• Excellent leadership, communication, project management, and cross-functional collaboration skills.
• Self-motivated and adaptable professional who thrives in a fast-paced, high-growth environment.

Benefits:

• Competitive salary range of $110,000 – $130,000
• Comprehensive healthcare and wellness benefits
• Retirement and savings plan options
• Paid time off and flexible employee support programs
• Caregiving and emotional wellbeing resources
• Transportation and additional elective benefits tailored to individual needs
• Opportunity to work in a collaborative and creative environment
• Career growth and leadership development opportunities
• Inclusive and equal opportunity workplace culture.