Product Manager
Yantran LLC
Product ManagerWork Location: Cincinnati, OHKey ResponsibilitiesDynamic Inventory-Demand Matching: Align serving logic to campaign objectives (ROAS, conversions, reach) and develop demand-supply matching algorithms and unlock complementary targeting opportunities.Dynamic Guardrails Load Management: Model customer ad tolerance by segment and page type and implement demand-informed guardrails to balance competition and prevent over-saturation.Enhanced Signals Observability: Build real-time performance signals (CTR, ROAS, conversion, frequency) and create diagnostic dashboards and reduce troubleshooting time.Advanced Targeting Bid Modifiers: Expand targeting dimensions (contextual, temporal, behavioral) and design dynamic bid modifiers to optimize ad density and performance.Risk Mitigation Scalability: Assess system capacity for 3-10x traffic growth and design failure modes, monitoring, and operational runbooks for graceful degradation.Required SkillsAd Tech Expertise: Deep understanding of auction mechanics, targeting, and ad relevance.Strong Product Skills: Ability to align goals, define roadmaps, and drive measurable outcomes.Data-Driven Mindset: Proficiency in tracking and leveraging performance metrics.Cross-Functional Leadership: Skilled in dependency management across engineering, analytics, and business teams.Technical Aptitude: Comfort with technical discussions and feasibility assessments.
Vacancy posted 3 days ago
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