Sales Manager

Do you have what it takes to lead a high-performance outdoor advertising sales team? Our Lamar office in Buffalo, New York, is now hiring a Sales Manager (salary + bonus) to help us bring outdoor advertising campaigns to life in Buffalo, NY, and the surrounding areas. We’re in search of a Sales Manager that can motivate our #1-rated sales team through positive leadership and hands-on training. 

The purpose of the Sales Manager is to oversee all advertising sales activities relating to the operation of their office in a profitable and acceptable manner, and ensures that the office meets its monthly, quarterly, and annual budget. This position functions as a first-line manager in the advertising sales department. Additionally, the Sales Manager is responsible for managing sales and maximizing advertising sales revenues, motivating the sales team through positive leadership, training, and continuous support, as well as overseeing customer relations.

Why Lamar?

Rated #1 Sales team for 2025 on Comparably , our Sales Account Executives are the connection between Lamar and the communities we serve. Our AEs meet and exceed sales objectives in their assigned territory by using professional sales techniques to develop long-term advertising relationships that grow not only Lamar advertising sales, but also our relationships in our communities. 

Lamar is a certified  Great Place to Work , with 88%of employees in agreement. Lamar Advertising has also been named as a “Best Company to Work For” in U.S. News & World Report’s annual ranking.

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• A Monday-Friday 8a-5p work schedule 
• First-year earning potential of $100,000 - $115,000   plus performance-based bonuses
• 120 hours of paid time off (PTO) that increases with tenure
• 12 paid company holidays, including Presidents' Day and Juneteenth
• A comprehensive training program 
• Career advancement opportunities
• Ongoing professional development and internal leadership programs to maximize your career potential
• Multiple medical plan options and health savings account
• Accident, Hospital, and Critical Illness coverage
• Short- and long-term disability and paid parental leave
• Dental and vision insurance
• 401K plan with company match
• Up to $1,200 value in employer-paid HSA contributions and cash rewards for engaging in our wellness program
• A people-first culture that invests in connection, community involvement, and transparency around employee feedback

What we are looking for in YOU:

• Skill in projecting and monitoring sales budgets.
• Ability to make oral presentations to provide information or explain policies and procedures.
• Skill in speaking with persons of various social, cultural, economic, and educational backgrounds.
• Skill in establishing rapport, encouraging individuals on a professional basis, and listening
• Ability to establish and maintain cooperative working relationships within the sales department.
• Skill in managing including organizing objectives, delegating responsibility, training, evaluating subordinate effectiveness, and administering necessary discipline.
• Working knowledge of personal computers, including Microsoft Office Suite
• Working knowledge of all departments within the company, including operations
• Ability to explain the outdoor advertising business to customers and account executives from installation and product standpoints.
• Working knowledge of Lamar’s company policies and procedures.
• Must be adept at developing teams of cross-functional experts in different geographic locations.

Education and experience:

Required:

• A high school diploma or equivalent is required.
• A minimum of 5 years of sales experience is required.
• A minimum of 3 years of management experience.
• A driver’s license is required.
• Or another equivalent combination of education & experience

Preferred:

• A bachelor’s degree in business, marketing, sales, or related field

Please note: Upon submitting your application, you will be asked to complete an 8-15 minute personality assessment. This assessment compares your professional soft skills to the skills required for success in this role. Please answer honestly; this is not a test!  Not completing this assessment could result in disqualification from consideration for this position. 

Candidates with a disability in need of an accommodation to fulfill our application requirements should email Show email" target="_blank" rel="noopener"> Show email .

A day in the life:

• Responsible for, or the supervision of, the hiring, training, motivating, evaluating, disciplining and/or terminating of all sales personnel.
  
  • The Sales Manager shall also be responsible for the development of personnel to assist in the overall growth of the company and shall ensure that all personnel conform to the Employer’s policies, guidelines, and procedures.
  • The Sales Manager shall further be responsible for ensuring that all personnel do an efficient and productive job in all advertising sales operations of the plant.
• Assume direct responsibility for maintaining sales at acceptable levels for the office. This should include, but not be limited to:
  
  • Managing the salesforce, approving advertising contracts, and development of ideas and advertising programs
  • Involvement in sales training programs
  • Assisting the General Manager in goal-setting for advertising sales performance
  • Seeing that proposals and presentations are completed in a professional manner
  • Assisting in maintaining good public relations in the community and with all advertising customers
• Responsible for coordinating and managing efforts of the advertising sales team with other internal departments such as operations, administration, and real estate to ensure timely proposals, POP (proof of performance), and billboard or digital installations.

Physical Demands and Work Environment:

• The primary work environments for this position are office and vehicle.
• The physical demands for this position include light lifting, seeing (with a focus on reading, color distinction, acuity, depth perception, and peripheral vision), sitting more than 50% of the time, standing, talking, and walking.
• Nights spent away from home are less than 10%.

Who we are:

Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world. With over 360,000 displays across the United States and Canada, Lamar is dedicated to helping both local businesses and national brands reach broad audiences every day.

We provide ad space through:

• Billboards
• Interstate logos
• Hand-painted murals
• Transportation and airports
• The largest network of digital billboards in the United States

We live by the Golden Rule, and we operate with honesty and integrity in every aspect of our business. We are open with our employees, transparent with our customers, and loyal to the communities in which we serve. While Lamar is a large company, each office has its own culture and family atmosphere, making employees feel connected both locally and nationally.

We are committed to sustainable and environmentally friendly business practices and use a number of innovative strategies to reduce our environmental impact. Please click here to learn more about Lamar's green initiatives.

Lamar is an EEO/AA employer including Individuals with Disabilities, Protected Veterans, and any other State or Federally protected characteristic.

Please note:   Lamar Advertising does not sponsor or take over sponsorship of a work visa. Only candidates with U.S. work authorization not requiring sponsorship will be considered for employment.

SMS and Email Communications: By providing your contact information and submitting this form, you agree to receive email and SMS communications from Lamar Advertising Company regarding job opportunities, hiring events, and career-related updates. Message and data rates may apply. You can opt out at any time by emailing  Show email or replying 'STOP' to text messages. Your information will be processed in accordance with our  privacy policy .

California Residents - Lamar collects personal information in the ordinary course of considering job applicants. This information may include, for example, name, address, phone number and other contact information, employment history and reference contact information, and any other information provided by an applicant to Lamar. By submitting an application, you consent to the use or sharing of this personal information solely for the purpose of consideration for employment by Lamar. Lamar will not sell this information.

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This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.