CRM Manager

Manager Of Customer Relationship Management (CRM)

Our client is a pioneering dietary supplement company committed to promoting longevity and wellbeing. Beyond their innovative supplements from their Swiss R&D, our client is expanding their reach into the digital health landscape, developing personalised coaching and lifestyle management solutions.

As a Manager of Customer Relationship Management (CRM), you will closely with the Founders and the Marketing team to maintain and grow our client's revenue from existing customers.

Responsibilities:

• Lead the CRM strategy across all lifecycle stages — onboarding, retention, cross-sell, win-back — ensuring seamless experiences across email, app, and messaging.
• Own our email marketing operations: segmentation, campaign strategy, automated flows, and A/B testing via Klaviyo (or similar).
• Develop a customer communication roadmap integrating WhatsApp, push notifications, and in-app engagement.
• Plan and execute community engagement campaigns to build long-term relationships with subscribers and app users.
• Collaborate closely with Brand, Performance, and Science teams to align messaging, creative, and educational content.
• Analyze performance data (open rates, LTV, churn, retention, engagement) to continuously improve communication effectiveness.
• Drive personalization and automation to deliver the right message to the right customer at the right time.
• Ensure compliance with GDPR and email marketing best practices.