SEO Strategy Lead & Analytics Mentor

Responsibilities & Essential Functions Review reports to identify and drive SEO initiatives and campaigns. Determine the best strategies to ensure maximum SEO optimization opportunities. Research, identify, and implement changes on key landing pages for organic ranking success. Determine and drive direction for targeting, assigning URLs, and metadata before the creation of content. Determine how and where Mouser will conduct targeted keyword research for discovery, expansion, and optimization. Responsible for initiating the building and maintenance of reports and dashboards for SEO best practices. Document SEO industry trends, developments, algorithms, ranking factors, and how they can affect our business or industry. Develop Mouser and ecommerce business acumen. Perform administrative duties with the SEO department including scheduling meetings, organizing presentations, researching and evaluating new opportunities, and coordinating global communications. Set meetings at regular intervals with external teams to align objectives and gather insights. Skills & Certifications Skill evaluation: Behavioral (80%) Experience with analytics tools such as Google Analytics, Omniture, Google Search Console, Lighthouse, Similarweb, BrightEdge, Conductor, Moz, Screaming Frog, etc. Understanding of SEO guidelines, search engine algorithms, and ranking factors. Knowledge of keyword research and data mining tools. Outstanding organizational skills and ability to manage multiple projects simultaneously while meeting deadlines. Excellent verbal and non-verbal communication skills, including the ability to communicate with people at all levels. Interacts effectively with individuals and groups inside and outside the organization. Exhibits strong analytical, problem solving, negotiation, organizational, and teaching skills. Works effectively both independently and as a member of a cross‑functional team. Uses sound judgment to identify issues and escalates when appropriate. Contributes to improvements in processes (technical or business) used by multiple departments. Strong experience with all Microsoft Office applications. Multilingual a plus (but not required). Ability to set and track goals. SEO Specialist I Bachelor's Degree in a related discipline or work experience. Requirements (I) Bachelor's Degree in a related discipline or work experience. 2+ years SEO experience required. For internal candidates, experience can be a combination of internal and external experience. SEO Specialist II Establish, maintain, and continuously build on Mouser and ecommerce business knowledge. Track, report, and evaluate website analytics for SEO initiatives and campaigns. Perform analysis and research for the development of reports and presentations for SEO successes and opportunities. Research, identify, and implement changes on key landing pages for organic ranking success. Perform competitor analysis to surface advantages and gaps. Build reports for keyword target rankings in multiple Search Engines, countries, and languages. Develop, maintain, and provide SEO training across multiple internal departments on how they can directly optimize copy and landing page content to strengthen organic rankings. Maintain and actively pursue awareness of SEO Industry trends and changes and share this knowledge with the SEO team. Requirements (II) Bachelor's Degree in a related discipline or work experience. 4+ years SEO experience required. For internal candidates, experience can be a combination of internal and external experience. SEO Specialist III Serve as a subject matter expert within SEO. Demonstrate Mouser business acumen. Develop optimization strategies that increase Mouser’s search engine result rankings. Perform competitive analysis and develop reporting on direct competition and strategies. Identify, report, and recommend improvements for SEO at the site level. Mentor peers in learning and building proficiency in Mouser, Internet Business, business analysis, and SEO Specialist skills. Participate in and suggest processes and standard improvements to build the skills and practice of SEO Specialists. Create and maintain SEO policies and requirements. Requirements (III) Bachelor's Degree in a related discipline or work experience. 4+ years SEO experience required. For internal candidates, experience can be a combination of internal and external experience. #J-18808-Ljbffr Self Money Care Digital Marketing Blog