Sr. Manager, Campaign Operations, Email Audience and Enablement

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don't just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset – who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done. EMAIL, AUDIENCE & ENABLEMENT LEAD The Email, Audience & Enablement Lead is a senior individual contributor on the North America Campaign Operations team, reporting to the Head of AMS Campaign Ops. This role is responsible for transforming how the team operates – owning email operations excellence, audience segmentation, and the adoption of AI and automation tools that make campaign execution faster, smarter, and more impactful. This person will build the AI-driven frameworks, playbooks, and methodologies that elevate our campaign ops specialists from executors to audience strategists. They thrive at the intersection of email operations, audience intelligence, and team enablement – and serve as the engine for continuous improvement across the function. YOU'RE A GREAT FIT IF YOU Have 7+ years of experience in marketing operations, campaign operations, or demand generation in B2B enterprise environments Are AI-forward, with hands‑on experience evaluating, piloting, and integrating AI tools into marketing workflows (e.g., content generation, send‑time optimization, intelligent automation) Have deep expertise in email operations – deliverability strategy, frequency governance, engagement‑based suppression, and email calendar management at scale Have built audience segmentation frameworks that others successfully adopt and use independently Possess a builder mindset – you design systems for scale, not just execute tasks Have a track record of designing A/B testing programs and translating performance data into actionable insights Can coach and develop team members on craft (email, audience strategy, testing methodology) without being a people manager Are comfortable with ambiguity and can define your own roadmap and prioritize independently Have experience with change management – rolling out new tools, processes, and ways of working to cross‑functional teams WHAT YOU'LL DO Email Operations Excellence Build and own AI‑assisted email calendar governance – centralized visibility, conflict detection, frequency management, and prioritization rules across stakeholders Design and enforce engagement‑based suppression logic to protect deliverability Build the A/B testing framework and manage the experimentation backlog (subject lines, send times, audience cuts, content variants) Define operational workflows for email creation tools – how templates are requested, built, approved, and deployed agentically Partner with Marketo Admin on deliverability initiatives (IP warming segments, domain reputation monitoring, bounce management) Own email performance analysis – identifying patterns by audience that inform strategy Audience Strategy & Enablement Design and maintain audience segmentation frameworks that define how each Campaign Ops Specialist targets, engages, and measures their assigned audiences Build “Campaign Ops Kits” per audience – consolidating targeting logic, suppression rules, stakeholder maps, database health indicators, and performance benchmarks into actionable playbooks Operationalize audience tools (Hightouch) into repeatable workflows that Campaign Ops Specialists can self‑serve Partner with Funnel Ops and GTM Engineering on database health visibility per segment AI & Process Transformation Evaluate, pilot, and integrate AI tools into campaign ops workflows – content personalization, audience modeling, QA automation, workflow orchestration Build and maintain an automation roadmap for campaign ops, identifying high‑impact opportunities to replace manual processes Define success metrics for tool adoption (time savings, quality improvements, error reduction) Build adoption plans that bring the team along – ensuring tools are used, not just introduced Team Enablement Enable email best practices, audience targeting, and testing methodology Write SOPs and documentation that reduce escalations and build team self‑sufficiency Deliver quarterly Campaign Ops Performance Briefs that connect execution to pipeline influence Translate campaign operation’s team's vision into operational reality the team can execute PREFERRED QUALIFICATIONS Expert‑level proficiency with Marketo (or equivalent MAP) – building programs, automations, and audience segmentation Experience with Hightouch, Segment, or equivalent reverse ETL / audience activation tools Familiarity with Salesforce, Wrike, and webinar/event platforms Experience with data visualization and reporting tools Hands‑on experience applying AI/ML tooling to marketing operations Experience at a high‑growth enterprise tech company with distributed stakeholders Background in email deliverability management (IP warming, domain reputation, compliance) The estimated base salary range for this role is $194,000 – $255,100. Additionally, this role is eligible to participate in Snowflake's bonus and equity plan. This role is also eligible for a competitive benefits package that includes: medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending & health savings account; at least 12 paid holidays; paid time off; parental leave; employee assistance program; and other company benefits. #J-18808-Ljbffr