Senior Product Analyst - Data & Integration

Role Description

Join the ranks of visionary technology leaders at First American—where history meets innovation, and tradition fuels transformation. As a Senior Product Analyst – Data & Integration, you'll play a critical role in shaping how customer data powers the future of our sales, marketing, service, and AI capabilities.

This role goes beyond traditional business analysis. You will serve as the strategic bridge between Sales, Marketing, Engineering, and Enterprise Data teams to ensure customer and engagement data are connected, governed, and activated across our Salesforce ecosystem and custom platforms.

We're looking for someone who enjoys solving complex business problems, translating strategy into actionable requirements, and influencing cross-functional teams without direct authority. This is an opportunity to help define the future of enterprise customer data while enabling next-generation digital experiences and AI-powered capabilities.

Be part of a team that's transforming the title and settlement industry through innovation, modern technology, and intelligent customer engagement.

What You'll Do

• Partner with Marketing, Sales, Data Operations, Engineering, and Enterprise Data teams to define business capabilities supported by Salesforce, Data360, Marketing Cloud, and custom platforms.
• Lead discovery sessions with business stakeholders to identify customer, engagement, operational, and behavioral data requirements that support sales, marketing, servicing, analytics, and AI capabilities.
• Partner with business stakeholders to define the business logic, data requirements, and integration patterns that govern how customer and engagement data is captured, transformed, activated, and shared across enterprise platforms.
• Translate business objectives into scalable business requirements, user stories, process flows, functional specifications, and data mapping documentation that support technical implementation.
• Collaborate with Engineering and Enterprise Data teams to design scalable, reusable integration patterns that improve platform interoperability, reduce duplicate development, and accelerate delivery.
• Define business rules supporting customer & engagement data assets across Salesforce and connected platforms.
• Serve as the liaison between Sales, Marketing, Data Operations, and Engineering teams to ensure enterprise customer data supports current business capabilities and future AI-driven experiences.
• Support AI-enabled solutions by ensuring customer profile, engagement, and operational data are connected, accessible, and optimized for intelligent automation, predictive insights, and agentic experiences.
• Collaborate with Product Managers to ensure product roadmaps incorporate enterprise data and integration capabilities while maintaining alignment across Salesforce, marketing technologies, and custom business applications.
• Continuously evaluate business processes and identify opportunities to improve operational efficiency through automation, reusable integration patterns, and modern platform capabilities.
• Create and maintain business documentation, including process maps, functional requirements, user stories, acceptance criteria, and integration specifications.

Qualifications

• Bachelor's degree in Business, Information Systems, Computer Science, Data Analytics, or a related discipline, or equivalent experience.
• 5+ years of experience leading business analysis, product analysis, or solution analysis within Salesforce or enterprise CRM ecosystems.
• Experience working with Salesforce Sales Cloud, Service Cloud, Marketing Cloud, and Data360.
• Experience with customer data platforms such as Segment.
• Strong understanding of enterprise customer data, data integration, identity resolution, APIs, event-driven architectures, and modern integration patterns.
• Expertise in requirements gathering, business process analysis, stakeholder facilitation, process modeling, and user story development.
• Strong understanding of customer data governance, data quality, and business data stewardship.
• Excellent communication and influencing skills.
• Experience supporting enterprise AI initiatives, intelligent automation, or customer data activation strategies is preferred.

Preferred Qualifications

• Salesforce Business Analyst Certification or Salesforce Administrator Certification.
• Salesforce Data Cloud (Data360) Consultant Certification.
• Salesforce Agentforce Certification.
• Experience with MuleSoft or enterprise integration platforms.

Pay Range

$112,400.00 - $149,800.00 Annually

What We Offer

By choice, we don’t simply accept individuality – we embrace it, we support it, and we thrive on it! Our People First culture is inclusive for all employees - not just because it's the right thing to do, but because it's the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term.

• Comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave.
• Other great benefits like an employee stock purchase plan.