Senior Director, Global Merchandising, Womens & Mens Footwear

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.




Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.




A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Primary Purpose:

The Senior Director, Global Merchandising, Footwear serves as the lead merchant for the Footwear category globally. Reporting to the VP, Global Merchandising, this individual is responsible for translating the brand's creative vision into compelling merchandising strategies and assortments that drive consumer engagement, growth, and profitability across channels and markets.

This role will partner closely with Design, Product Development, Planning, and Business Unit teams to develop and execute global product strategies that balance brand vision, consumer demand, and commercial objectives. The (Sr.) Director will drive category direction from concept through commercialization, ensuring product assortments meet the needs of a diverse global consumer while supporting financial goals and strengthening the brand's position in the marketplace.

The successful individual will leverage their proficiency in Merchandising to...

Product Strategy & Category Leadership

• Lead the global merchandising strategy for the Footwear category, translating creative direction into commercially viable product assortments that support brand and business objectives.
• Develop short- and long-term category strategies that drive growth, productivity, and market relevance across all consumer segments, channels, and regions.
• Partner with the VP, Global Merchandising to define category priorities, opportunities, and strategic initiatives that support broader brand goals.
• Partner closely with Design to shape seasonal product concepts, key narratives, silhouette strategies, and assortment architecture.
• Influence category direction by balancing consumer insights, marketplace trends, competitive intelligence, and financial objectives.
• Ensure a cohesive global product vision while addressing regional and channel-specific opportunities.

Assortment Development & Commercialization

• Lead the creation and refinement of seasonal assortments across all distribution channels, ensuring alignment to brand positioning and category strategies.
• Drive line architecture, style counts, product segmentation, pricing strategies, and assortment flow to optimize category productivity.
• Partner with Product Development throughout the product creation process to ensure product execution meets quality, margin, costing, and timeline objectives.
• Present category strategies and seasonal assortments to senior leadership and key stakeholders, building alignment and driving decision making.
• Ensure disciplined management of the line throughout the development process, continually evaluating opportunities, risks, and assortment productivity.

Business Partnership & Market Insights

• Partner with Business Unit Merchandising and Buying teams to understand regional business needs, customer preferences, and market opportunities.
• Influence and align global and regional assortment strategies while maintaining a consistent brand vision.
• Analyze consumer trends, market dynamics, and competitive landscapes to identify opportunities for growth and product innovation.
• Develop actionable insights through hindsight reviews, sales analysis, market research, and business unit feedback.
• Collaborate with Planning and Finance partners to drive category sales, margin, and inventory objectives.

Business Performance & Analytics

• Monitor and analyze category performance, productivity, and key business metrics to inform strategic decision making.
• Drive recommendations related to assortment optimization, pricing strategies, product segmentation, and category expansion opportunities.
• Partner with Planning, Finance, and Costing teams to establish pricing architectures, margin targets, and financial objectives.
• Translate data and insights into clear business recommendations that support growth and profitability.

Cross-Functional Leadership

• Act as a key liaison between Merchandising, Design, Product Development, Planning, Marketing, Visual Merchandising, and regional Business Units.
• Foster strong relationships across functions to ensure alignment throughout the product creation and commercialization process.
• Influence stakeholders across a highly matrixed organization while balancing creative and commercial perspectives.
• Champion a consumer-centric and product-focused approach to decision making.

People Leadership

• Lead, develop, and inspire a high-performing merchandising team.
• Foster a culture of accountability, creativity, collaboration, and continuous learning.
• Provide coaching, mentorship, and development opportunities to build organizational capability and support succession planning.
• Develop future merchandising talent while encouraging innovation and strategic thinking.

An accomplished individual will possess...

• Bachelor's degree or equivalent combination of education and experience.
• 12+ years of merchandising, buying, or product strategy experience within footwear, accessories, luxury, fashion, or lifestyle brands. Prior footwear experience is a must.
• Proven experience leading a global product category from concept through commercialization.
• Strong experience partnering with Design, Product Development, Planning, and regional Business Unit teams.
• Deep understanding of global merchandising, assortment planning, pricing architecture, and product lifecycle management.
• 5+ years of people leadership experience with demonstrated success developing talent and building teams.
• Experience operating within a complex, matrixed, global organization.
• Strong commercial orientation with a demonstrated ability to drive profitable growth while maintaining brand integrity.

An outstanding individual will have...

• Exceptional product sensibility and strong merchant instincts with a passion for footwear and product creation.
• Ability to translate creative vision into compelling and commercially successful assortments.
• Strong understanding of global consumer trends, competitive markets, and category dynamics.
• Advanced analytical and financial acumen, including retail math, pricing strategy, margin management, and productivity analysis.
• Ability to synthesize data, market insights, and consumer feedback into actionable business strategies.
• Strong communication, influencing, presentation, and storytelling skills.
• Effective partnership skills with the ability to influence across creative and commercial functions.
• Proven ability to balance strategic thinking with operational excellence.
• Demonstrated leadership capability with a track record of building and developing high-performing teams.

Our Competencies for All Employees

Courage : Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
Creativity : Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
Customer Focus : Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
Dealing with Ambiguity : Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
Drive for Results : Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
Interpersonal Savvy : Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
Learning on the Fly : Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.




Our Competencies for All People Managers
Strategic Agility : Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
Developing Direct Reports and Others : Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
Building Effective Teams : Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Coach. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.

Americans with Disabilities Act (ADA)

Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at View phone number on us.fitly.work or View email address on us.fitly.work

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Base Pay Range

$190,000.00-$220,000.00

Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance. Please click here for a complete list of U.S Corporate Compensation & Benefits.