Product & Segment Marketing Manager-Real Estate

Manager, Product & Segment Marketing – Real Estate

SeekNow is transforming property intelligence for the real estate industry. As we expand into new markets—including Single-Family Rentals (SFR), Build-to-Rent, Commercial, and Institutional Real Estate—we're looking for a Manager, Product & Segment Marketing – Real Estate to lead go-to-market strategy, positioning, and early-stage growth for these fast-emerging verticals.

This is a builder role—a start-up inside an established company. You'll identify market opportunities, define and test value propositions, and rapidly create content and campaigns that generate traction. You'll move fast, experiment, and iterate to find product-market fit while working closely with Product, Sales, and Marketing peers to turn early wins into scalable programs.

If you thrive in ambiguity, love building from zero, and think in hours—not weeks—you'll shape how SeekNow enters and dominates new markets.

Key Responsibilities

Market Discovery & Strategy

• Own the Real Estate vertical strategy—SFR, BTR, Multifamily, and Commercial segments.
• Research and validate market opportunities; identify buyer personas, use cases, and unmet needs.
• Translate product capabilities into clear, differentiated value propositions for property owners, operators, and investors.
• Lead competitive and market analysis; synthesize insights into actionable inputs for Product and Sales.
• Collaborate with Product Management to influence roadmaps and pricing based on emerging demand signals.

Go-to-Market & Product Launch

• Design and execute fast, test-and-learn GTM plans for new products and services.
• Partner with Sales and Demand Generation to pilot campaigns, analyze results, and quickly scale what works.
• Develop early customer proof points, case studies, and reference stories that validate SeekNow's value in new markets.
• Serve as the marketing lead for Real Estate sales—aligning weekly on priorities, messaging, and opportunities.

Content Development

• Build content fast—landing pages, case studies, whitepapers, webinars, and sales decks—to support pilots and early growth campaigns.
• Use AI tools to accelerate research, drafting, and iteration while maintaining quality and brand consistency.
• Collaborate with the Content & Thought Leadership team to extend SeekNow's authority into new market conversations.

Campaign Orchestration & Cross-Functional Collaboration

• Partner with Marketing Operations, Demand Generation, Customer Marketing, and Field Marketing to launch multi-channel campaigns.
• Create vertical-specific programs that generate awareness, pipeline, and revenue in new markets.
• Work cross-functionally to establish sales enablement materials, playbooks, and competitive positioning.

Measurement & Optimization

• Track market response, pilot performance, and conversion metrics to refine positioning and go-to-market plans.
• Own KPIs for pipeline growth, campaign velocity, and product adoption in Real Estate.
• Provide executive visibility into early results and lessons learned—showing what's working and where to pivot.

What Success Looks Like

• Clear, validated product-market fit across priority Real Estate verticals.
• Scalable GTM framework that transitions pilots into repeatable revenue.
• Fast content delivery cycles and measurable campaign traction.
• Strong collaboration between Product, Sales, and Marketing with visible ROI.
• SeekNow recognized as a credible and innovative player in Real Estate property intelligence.

Qualifications

• 5–8 years in B2B marketing, ideally in PropTech, Real Estate, or SaaS industries.
• Experience launching new products or entering emerging markets.
• Proven ability to move quickly from strategy to execution and iterate based on results.
• Exceptional storytelling skills and ability to communicate value to executive and operational buyers.
• Experience with Salesforce, HubSpot, or other marketing automation tools.
• High comfort level with AI tools and data-driven experimentation.
• Entrepreneurial mindset—comfortable operating with limited data and high autonomy.

Why Join SeekNow

SeekNow is the trusted Property Intelligence Platform powering faster, smarter property decisions. With more than 3,000 inspections completed daily through our nationwide Seeker network, we combine human expertise with advanced technology to deliver real-time property insights at scale.

As Manager, Product & Segment Marketing – Real Estate, you'll build the playbook for SeekNow's next growth chapter—testing, iterating, and scaling our presence in the SFR, commercial, and institutional markets. If you're a builder who loves speed, ownership, and measurable impact, this is where you'll thrive.

Benefits and Perks:

Seek Now offers a great benefit package, which includes health, dental and vision insurance, 401K with company match, paid time off (PTO), short and long-term disability insurance, AD&D insurance, life insurance, and more!

EEO Statement:

Seek Now is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. Seek Now does not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

Other Duties Disclaimer:

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Activities, duties, and responsibilities may change or new ones may be assigned at any time with or without notice.