Product Marketing Manager (Medical Devices)

Job Description

Job Description

The Product Marketing Manager, RTQA will play a central role in the commercialization and lifecycle success of our Radiation Therapy Quality Assurance portfolio. This is a tactical, execution-focused role ideal for a marketer with strong product and software acumen who can drive messaging development, positioning, and product launch execution.

PMMs serve as the bridge between product management, field marketing, and marketing communications— ensuring our value propositions resonate clearly across customer segments and channels. If you're a "doer" who loves crafting product narratives and getting things into the market effectively, this role is for you.

Key Areas of Responsibility:

Go-to-Market (GTM) Execution

• Plan and execute product launches and market introductions in alignment with cross-functional teams.
• Co-develop core messaging frameworks, value propositions, positioning documents, and product briefs.
• Develop marketing plans for existing portfolio to maintain market position

Product Messaging & Positioning

• Support VOC efforts to identify customer needs and translate into needs-based messaging.
• Ensure consistency of messaging across all channels (sales, digital, packaging, documentation).
• Support updates to brand voice and product naming conventions as needed.

Sales & Channel Enablement

• Develop and manage global product-specific sales tools, pitch decks, FAQs, and battlecards.
• Support development of training for sales teams and distributors in collaboration with field marketing
• Develop tools to track and analyze feedback and performance metrics to inform decision-making.

Market & Competitive Intelligence

• Conduct competitive analysis to inform positioning and pricing strategies.
• Support segmentation efforts and persona development with insights from customer interviews, field engagement, and secondary research.
• Partner with product management and clinical teams to ensure alignment with market needs and regulatory constraints.

Cross-Functional Collaboration

• Act as the key marketing partner to Product Management and R&D during development and launch cycles.
• Collaborate with the field marketing team to support execution of digital, PR, and tradeshow deliverables
• Interface with clinical teams to ensure accuracy and compliance in messaging

Knowledge, Skills and Abilities:

• Bachelor’s degree in Marketing, Business, or a related field
• 5+ years of experience in marketing (healthcare preferred)
• Excellent project management and cross-functional collaboration skills.
• Exceptional writing and communication skills, with an eye for clarity and audience alignment.
• Ability to use next-gen, AI-enabled tools for content creation and data analytics to inform marketing strategies and drive engagement
• Experience with driving lead activity through digital engagement tools (e.g., social media, video)