Marketing Manager

Job Description

Job Description

Location: Hybrid — Knoxville, TN | Full-Time

Mandy Hancock Law PLLC

NOW HIRING MARKETING MANAGER

We believe the most fulfilling careers are built by changing lives.

At Mandy Hancock Law PLLC, we know that family law is about far more than courtrooms and legal documents. It's about helping people navigate some of the most emotional, life-changing moments they will ever experience, with compassion, confidence, and exceptional legal guidance.

Clients trust us during some of the most difficult chapters of their lives. We don't take that responsibility lightly.

If you're an experienced Marketing Manager ready to join a firm where your voice matters and your work truly makes a difference, we'd love to meet you. 

Why You'll Love Working With Us:

We offer an environment where you can focus on helping us find the clients that need us and join a collaborative team that values professionalism, integrity, and balance.

What We Offer:

• Competitive salary: $85,000 - $110,000 annually (based on experience)

• Performance-based bonus opportunities

• Comprehensive benefits, including health insurance, paid time off (PTO), and a 401(k) retirement plan

• Supportive leadership that values your experience and professional judgment

• Collaborative and respectful team culture

• Opportunity to influence firm growth and strategic direction

• Meaningful work helping families move forward with confidence

• Long-term career stability and growth 
  

Compensation:

$85,000 - $110,000 annually based on experience

Responsibilities:

What to Expect

This is a highly accountable, hands-on role with responsibility for both marketing strategy and day-to-day execution.

You will:

• Own the strategy, management, optimization, and reporting for paid advertising channels, including Google Ads, Local Services Ads, Meta, LinkedIn, TikTok, and YouTube

• Manage the firm’s SEO, local search, AI-search visibility, website content, technical performance, landing pages, and conversion improvements

• Track marketing performance across the full client journey, from lead generation through consultation and hire

• Produce weekly, monthly, and quarterly reports covering lead volume, marketing spend, cost per qualified lead, attribution, and conversion performance

• Maintain clean, reliable marketing and CRM data so leadership can make informed decisions

• Lead the firm’s content strategy, including blogs, videos, guides, social media, newsletters, email campaigns, and client nurture sequences

• Maintain brand consistency across advertising, digital platforms, events, and client communications

• Work closely with intake and sales to improve lead quality, follow-up, messaging, and conversion

• Audit and manage external marketing vendors while gradually bringing key marketing functions in-house

• Develop a vendor-transition roadmap during the first 30 days, with responsibilities internalized progressively based on performance, bandwidth, and business needs

• Build and maintain referral relationships, client-retention initiatives, events, sponsorships, webinars, seminars, and community-facing marketing programs

• Participate in leadership meetings and quarterly planning, including forecasting, budgeting, and identifying new growth opportunities

• Support the development and improvement of HubSpot and any other CRM or marketing systems used by the firm

• Meet or exceed annual qualified-lead goals while maintaining cost efficiency and improving lead quality

• Report directly to the Firm Owner and/or Firm Administrator and collaborate regularly with the firm’s fractional CMO

The first year will focus heavily on building a reliable marketing infrastructure, improving visibility into performance, strengthening lead generation, and thoughtfully reducing the firm’s dependence on outside agencies.

Compensation: $85,000 - $110,000 annually (based on experience)
Qualifications:

Requirements:

We are seeking a hands-on Marketing Manager who can think strategically, execute independently, and connect marketing activity directly to qualified leads, consultations, and new clients.

The ideal candidate will have :

• 5+ years of experience managing multi-channel marketing, preferably in a law firm, professional services, or another lead-generation environment

• Bachelor’s degree in Marketing, Business, Communications or related fields

• Strong working knowledge of Google Ads, Google Local Services Ads, Meta advertising, retargeting, and paid social campaigns

• Experience managing SEO, local search, AI-driven search optimization, website content, technical improvements, and conversion-rate optimization

• The ability to analyze marketing performance using metrics such as lead volume, cost per qualified lead, conversion rates, channel attribution, and return on investment

• Experience creating dashboards, maintaining accurate CRM data, and presenting actionable insights to leadership

• Strong project-management skills and experience coordinating vendors, writers, designers, developers, and other marketing partners

• Experience developing content calendars, email campaigns, newsletters, nurture sequences, landing pages, and client-facing marketing materials

• Familiarity with CRM and marketing automation platforms such as HubSpot, Lawmatics, or similar systems

• Excellent written and verbal communication skills

• The ability to manage multiple priorities, meet deadlines, and communicate proactively when challenges arise

• A collaborative mindset and the ability to work closely with firm leadership, intake, sales, vendors, and the firm’s fractional CMO

Experience in family law or legal marketing is strongly preferred.

About Company

Mandy Hancock Law is a distinguished family law firm committed to excellence in advocacy and depth of care in every matter we handle. We stand beside clients during some of life’s most significant and challenging moments, providing steady counsel, thoughtful strategy, and confident representation.

Our work is guided by integrity, meticulous preparation, and a deep respect for people, both the families we serve and the professionals who serve them.

At our firm, we believe the practice of law is not just about legal outcomes, but about helping people navigate transitions with clarity, dignity, and strength. We are proud to foster a culture that values collaboration, professionalism, and meaningful impact.