Senior Brand Manager (Masonry & Hardscapes)

Career Opportunities: Senior Brand Manager (Masonry & Hardscapes) (522600) Requisition ID 522600 -Posted - Architectural Products Group - APG Headquarters - Full Time - Marketing - United States - Georgia Oldcastle, a CRH company, is reinventing what's possible in building solutions. We are the leading provider of innovative outdoor living products and utility infrastructure solutions for the water, energy, and communications markets throughout North America. We're a trusted and strategic partner to engineers, contractors, distributors, specifiers, retailers, and homeowners alike as the manufacturer of precast concrete, polymer concrete, and plastic infrastructure products. Our portfolio of brands includes Oldcastle APG, Oldcastle Infrastructure, Belgard hardscape, Echelon Masonry, RDI railing, Catalyst Fence Solutions, Sakrete packaged concrete, Amerimix mortar, Pebble Technology International pool finishes, and Techniseal sands and sealant technologies. Job Summary We are seeking an engaged and energetic Sr. Brand Manager to lead brand strategy for its Masonry & Hardscape portfolio category, including Belgard, the #1 hardscape brand in North America, and Echelon, a premium masonry brand serving the professional contractor market. This role will develop breakthrough marketing plans that drive brand preference, contractor loyalty, and category growth across both residential and commercial segments. The Sr. Manager of Brand Marketing is someone who has successfully built brands and businesses by forging connections with new audiences and strengthening relationships with existing customers. The ideal candidate is an accomplished marketing leader, possessing sharp strategic and creative instincts. Proven ability to build, support, and encourage multi-disciplinary teams to do the best work. As the #1 outdoor living solutions manufacturer in North America, this role will work with a diverse set of business leaders and be able to successfully translate concepts to action and influence. Job Location This position is hybrid and located at our Corporate office in Atlanta, GA. Job Responsibilities Leads brand architecture at multi-category level providing leadership and ensuring consistent brand expression across all touchpoints. Maintain and innovate brand guidelines, including style guides, messaging frameworks, and creative standards to meet the needs of the brand. Develop and execute comprehensive brand marketing strategies that drive business growth and enhance brand equity. Conduct market research and competitive analysis to identify trends, understand consumer behavior, and inform strategic decisions. Set strategic direction for brand positioning, target audience definition, and value proposition. Lead go-to-market planning for new product and collection launches across hardscape and masonry categories, coordinating across product, sales, and retail/distribution partners. Develop channel-specific strategies that serve both the contractor/trade audience and the homeowner/consumer path, recognizing the distinct roles each plays in H&M purchase journey. Develop and implement integrated marketing campaigns across various channels (digital, social, print, experiential). Identify and prioritize the most effective marketing channels to reach target audiences. Owns the development and execution of brand strategies for assigned product lines, including positioning, messaging frameworks, campaign development and ongoing brand health tracking. Leads the planning, execution, and measurement of marketing campaigns across various channels, including digital, social media, print, and events. Develops and executes integrated marketing campaigns that support specific product lines or business units within the Oldcastle APG portfolio. Manages the development of high-quality brand content, including website copy, brochures, videos, and social media posts. Conducts market research and competitive analysis to identify opportunities and inform campaign strategies. Manages marketing budgets effectively and ensures campaigns are delivered within budget constraints. Job Requirements 7+ years of demonstrated ability in a mix of marketing, branding, product strategy and other go-to-market strategy roles. Experience marketing to a trade or professional audience (contractors, builders, architects, or similar) alongside a consumer or homeowner audience. Bachelor’s degree or equivalent experience in marketing, communication, business, or related field. Analytical problem solver building strong financial models and analyzing business cases (market sizing, new offerings, P&L impact) Ability to navigate a complex, matrixed environment with finesse. Excellent communication with the ability to craft a vision and bring others along. Problem‑solving ability to develop actionable insights from complex data and organize people to creatively solve sophisticated business challenges. Proficient organizational and time management skills to work efficiently without compromising quality. Exceptional attention to detail and multi‑tasking capabilities. Team‑player mentality with an openness to receive and execute feedback, collaborative approach to working with cross‑functional partners. What CRH Offers You Highly competitive base pay Comprehensive medical, dental and disability benefits programs Group retirement savings program Health and wellness programs An inclusive culture that values opportunity for growth, development, and internal promotion About CRH CRH has a long and proud heritage. We are a collection of hundreds of family businesses, regional companies and large enterprises that together form the CRH family. CRH operates in a decentralized, diversified structure that allows you to work in a small company environment while having the career opportunities of a large international organization. Oldcastle APG, a CRH Company, is an affirmative action and equal opportunity employer. EOE/Vet/Disability CRH is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or any other characteristic protected under applicable federal, state, or local law. AI tools may be used in certain stages of the employment lifecycle, but all final employment decisions will be made by a person. #J-18808-Ljbffr Oldcastle APG