Coordinator, Social Media

Coordinator, Social Media

The Coordinator, Social Media will be responsible for programming, copywriting, and collaboration on content ideation with our social and creative teams, in support of the Formula 1 Miami Grand Prix, the Miami International Autodrome and the Precision Drive Club. The ideal candidate is a team-first self-starter with a deep understanding of how people consume and engage with social content, an eye for detail, and who stays up-to-date on emerging platforms, industry trends, and best practices.

Location: This is a full-time position based on site at Hard Rock Stadium in Miami Gardens, FL.

Responsibilities

• Execute the brands' social media strategy across all digital platforms, creating engaging content that grows audience, fan engagement, and brand awareness
• Develop, plan and maintain content calendar to ensure that our brands stay top of mind and consistent on all platforms (Instagram, TikTok, Facebook, X, YouTube, LinkedIn)
• Work with Social Media Manager to create co-branded sponsored content and execute contracted deliverables.
• Collaborate with Marketing, Communications, Creative, Events and Corporate Partnerships to execute integrated campaigns and fulfill sponsored digital assets
• Monitor social media trends, fan conversations, and platform updates to identify opportunities for timely, creative, and engaging content
• Capture, edit, and publish short-form video at races, games, major community initiatives, events, and more with the goal to publish engaging content that captures fans attention
• Generate social analytics reports using measurement tools to measure campaign success and analyze content performance
• Monitor emerging platforms and help brainstorm new ways to leverage them for brand development.
• Understand and follow social policies of Formula 1
• Understand the Influencer environment / Creator economy, managing activations with Influencers, their agents and/or social agencies

Qualifications

• Bachelor's or Associate's Degree with 2 years of relevant work experience in professional sports, collegiate athletics, entertainment, or live events
• Self-starter and a forward thinker with a desire to collaborate in a team-based culture
• Strong understanding for Formula 1
• Ability to work with different departments and multi-task to prioritize social requests
• Must be able to demonstrate a strong knowledge base of social media platforms
• Openness to work long days, holidays, and weekends, to be on-call out of traditional working hours
• Demonstrated ability to communicate and interact professionally amongst key stakeholders
• Makes decisions in best interests of brand and organization
• Familiar with AirTable, Emplifi, Meta Business Suite or similar social media management platforms
• Proficient with Adobe Creative suite and other graphic & video editing software

Featured Benefits

• Medical, dental, and vision insurance
• Life insurance (including voluntary coverage for spouses and children)
• Long term disability insurance
• Ticket benefits for events including Miami Dolphins games, the Formula 1 Crypto.com Miami Grand Prix, and the Miami Open
• Employee gym, subsidized lunch program, and discounts on a variety of products and services
• 401k, Paid time off (PTO), and company holidays

The Miami Dolphins, Hard Rock Stadium and South Florida Motorsports are proud to be Drug-Free Workplaces. Offers of employment are contingent on successful completion of drug and background screening. It is the policy of the Company to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, marital status, military status, genetic information, sexual orientation, gender identity or expression, or other status protected by applicable federal, state, or local law.