Senior Brand Manager, Government Marketing

Job ID: 31152020Company: Abbott LaboratoriesLocation: United States - California - AlamedaJob Type: Full timeCategory: MarketingIndustry: HealthcarePosted Date: 2026-08-28Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries.Working at AbbottAt Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:Career development with an international company where you can grow the career you dream of.Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.An excellent retirement savings plan with a high employer contribution.Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.The OpportunityThis position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology. As Senior Brand Manager, Government Marketing U.S.you will assist in developing marketing strategies and tactics to drive the growth of the FreeStyle Libre brand in VA, DoD, and IHS channels.What You’ll Work OnAssist in achieving U.S. sales and margin by assisting in the development of marketing strategies and tactics in the government channelsMonitor U.S. market trends, customer behavior/feedback, and competitive activities to identify market opportunities in our channelsTranslate product, clinical, and scientific information into meaningful Healthcare Professional messagingLead and manage creative agencies to deliver effective marketing materials that support field sales and HCP digital marketing effortsCollaborate with the field sales leadership team to drive execution excellenceSupport consumer marketing and digital patient acquisitionDevelop KPIs and analysis to monitor the performance of marketing programs, and adjust tactics as neededPartner with Regulatory Affairs, Medical Affairs, Legal, and OEC colleagues to ensure the development and approval of compliant and effective promotional tactics Prepare demo kit forecasts, PIFs, and other business cases for new initiatives Demonstrate independence by prioritizing and completing assignments Own and manage the budget for the projects. Maintains tracking of a budget file and communicates updates to the team’s budget ownerRequired QualificationsBachelors Degree in Marketing, Business, Life Sciences, or a related field.Minimum of 4-6 years of experience in product marketing in healthcare, pharmaceutical, medical device, or a regulated industry. Preferred QualificationsMBADemonstrated ability to synthesize, prioritize, and drive results with a high sense of urgency and an ability to think creatively, strategically, and quickly, and to learn and act quickly Self-motivated and proactive with a strong work ethic and proven track record of executing with excellence in a fast-paced environmentKnowledge of all aspects of brand marketing, including positioning, branding, campaign development, and channel mixKnowledge of applicable regulatory standards and requirements for medical devices or Rx products preferred. The ability to work through barriers and Regulatory constraints is a mustStrong presentation and communication skillsStrong analytical skill – Proven ability to identify/define business questions and issues and develop strategic, analytical, and financial frameworks to conduct analysisStrong project management and conflict resolution skills –the ability to manage complex projects and programs. Ability to pull the appropriate level, functional, and cross-functional teams together to support initiativesApply NowLearn more about our health and wellness benefits, which provide the security to help you and your family live full lives:Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.Connect with us at abbott.com, on LinkedIn at , and on Facebook at .The base pay for this position is $130,700.00 – $261,300.00. In specific locations, the pay range may vary from the range posted.Skillspresentation skillsbudget managementmarketing strategy developmentproduct marketingregulatory complianceproject managementregulatory standards knowledgeconflict resolutionmarket trend analysishcp marketingbrand marketingkpi developmentmedical device marketingstakeholder managementhealthcare product knowledgestrategic thinkingdata analysis