Director, Influencer Marketing

Director, Influencer Marketing

New York, New York or Los Angeles, California

Orchestra is a strategic communications and marketing company built for today's complex and fragmented world. From decoding audiences to designing bold strategies, Orchestra integrates people, platforms, and stories that stick to help clients build lasting influence. The company offers programs that span from the highest level strategic business counsel through to tactical execution. Orchestra brings together 700+ people with experience across consumer and lifestyle, technology, nonprofit and philanthropy, real estate, sports, travel, hospitality, and more. Made up of leading firms BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communications professionals, and Versus Media Group, a strategy-first political media team.

People of all backgrounds and abilities are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow.

Orchestra is looking for an Associate Director or Director of Influencer and PR (depending on experience) with 5-8 years of experience to manage overarching strategy and client relationships, concept novel initiatives that drive social virality and press headlines, manage deliverables for integrated campaigns, as well as oversee a team of talented junior staffers. This role will work with a wide range of creative and innovative brands across food & beverage, wellness, consumer tech, and more.

Note: This role can be based in either our NYC or LA office, working two days a week in the office on a hybrid schedule.

How you'll make an impact:

• Drive long-term strategy and create tentpole campaigns for a range of clients on both retainer and project-based engagements.
• You'll manage expectations and set goals, timelines, and deliverables, with responsibility for meeting or exceeding client KPIs - both qualitative and quantitative.
• Originate out-of-the-box ideas that strengthen client's marketplace positioning and earn attention - whether through press placements or through earned talkability above and beyond paid influencer deliverables.
• Collaborate across disciplines to create and execute integrated campaigns. Based on the client and the campaign, you may collaborate with Experiential, Paid Media, Strategy, Creative/Content, Measurement, and more.
• Participate in new business meetings and proposals alongside senior leadership, contributing to business development and growth initiatives.
• Manage and mentor junior team members and freelancers, ensuring quality and breadth of their work.
• Provide thought leadership to our team, leading by example for junior team members, elevating our client work and pushing the boundaries of what influencer marketing & PR can achieve, ensuring Orchestra remains ahead of industry trends and client expectations.
• In addition to the above, Influencer-specific expectations include:
• Lead the overall management and execution of paid and earned influencer programming across tiers of influencers and within a variety of platforms (Instagram, TikTok, YouTube, LinkedIn, Substack, Podcast, etc.) including, but not limited to, influencer identification, outreach, negotiation, contracting, etc.
• Manage budgets ensuring cost-effectiveness and a strong ROI
• Maintain a deep and diversified rolodex of influencer and agent relationships with a demonstrated ability to negotiate efficient rates for clients.
• Develop insights that capture both quantitative and qualitative results based on all relevant metrics including reach, impressions, views, clicks, etc. as well as CPM, CPC, CTR, etc. Knowledge of industry benchmarks and an analytical skillset to understand and interpret numbers for teammates and clients, with a specific emphasis on generating actionable learnings and using them to strengthen future recommendations.
• In addition to the above, Earned Press-specific expectations include:
• Independently generate earned press strategies with message development, target verticals and storylines, and an emphasis on new and evolving media including Substacks and podcasts.
• Maintain a deep and diversified rolodex of press friendlies you can tap for placements.
• Track record of securing feature stories and dream placements.
• Shape ideas generated by Clients and Agency partners for maximum earned impact, including pushing back with diplomacy and steering Clients toward success.

Why we'll love you:

• Experience - Minimum of 5-8+ years of relevant experience within the influencer marketing and earned PR spaces (agency or in-house), negotiating contracts, creating and managing successful influencer campaigns, and maintaining a strong network of influencer, agent and media relationships.
• Strategic - You are capable of understanding your clients' businesses, able to provide counsel and guidance both in your plans and in ad-hoc conversations. You have a proven track record of developing strategic influencer and press campaigns that achieve client goals and KPIs - and keep clients coming back for more.
• Organized - You have the ability to monitor progress of personal and team deliverables as well as the status of campaign pipelines and projects. You provide project management to your team and to integrated teams when called upon, ensuring every individual is contributing to the team's success.
• Detail-Oriented - Can spot a typo a mile away, diligent with formatting, double checks everything twice, and never forgets or misses a deadline. You implement systems that improve efficiency and quality across campaigns.
• Social Savvy - You have a deep knowledge of influencer trends, current and emerging social platforms, content formats, and analytics. You are constantly dreaming up innovative, engaging and creative campaign ideas rooted in compelling cultural insights that win business, generate earned media value and set a creative benchmark for the agency
• High-Impact Client Leader - You have strong verbal and written communication with the ability to instill client confidence on opportunities, projects, and tasks. You are comfortable taking calls with senior clients by yourself, leading and guiding discussions to actionable outcomes with clarity and authority, whether for a weekly status call or to deal with a difficult situation.
• Data-Driven - You analyze performance, develop insights and deliver reports with actionable insights, positioning influencer marketing and earned press as drivers of broader business and brand goals.
• Content & Trend Obsessed - You scroll TikTok for hours in your spare time, you have a list of dream influencers you'd love to work with someday, you're the first to find a creator or content trend before they really pop off, you consume and are endlessly inspired by content & creators. You take all of this knowledge and connect the dots to your client, constantly suggesting ways to turn cultural trends into relevant, ownable campaigns that make others think, "wow I wish I thought of that!".

Why You'll Love Us:

• Atypical Time Off - Generous PTO that scales with tenure, in addition to Summer Fridays, Day of Rests for mental health, Caregiving days, and time off for Unsick Days dedicated to preventative care
• Deep Work Focus - Our Smalls In Sync program ensures you have dedicated time for collaboration and strategic solo work
• Comprehensive Benefits - A 100% employer-covered medical plan, 401k match up to 4%, dental, vision, and more
• Innovation Leadership - Our agency was amongst the first to offer client brand campaigns on TikTok (back when it was still called Musical.ly), has been recognized for pioneering unique HR policies live on The Today Show, and our AI Leadership committee has been training our employees at the intersection of PR and AI for over two years (not two months!)
• Vibrant Culture - Employee-led committees shape company policy and organize team celebrations from book clubs to outings

Depending on experience, the salary threshold is $102,500-$120,000