Director, Influencer Marketing

Overview Small Girls PR is growing and we are looking for a Director with 7-9 years of experience to join our influencer marketing team working with exciting brands across fashion, food & beverage and consumer tech and more. There is no one-size-fits-all for a SGPR client which means your career will be further enriched with meaningful and diversified experience. This team has worked on high-visibility campaigns and partnerships with notable brands and initiatives. Why this role This role will be based in our NYC office, with a hybrid schedule (two days a week in the office). Responsibilities As a strategic leader, dream up creative, multi-pronged paid and earned influencer campaigns that drive brand awareness, engagement and conversion across different industries. Advise clients on short and long-term strategy, manage expectations, and set goals, timelines, and deliverables. Maintain consistent knowledge of client affairs, generating original ideas to amplify their efforts through influencer marketing. Originate creative and ownable campaign concepts that earn shares beyond the paid spend and create virtual "watercooler" conversation. Reverse engineer virality and demonstrate understanding of what drives campaigns to generate talkability. Collaborate with the PR and Experiential teams to create integrated campaigns that deliver on client objectives. Deliver outstanding results that prove meaningful to clients and drive repeat business for the agency. Identify, outreach, negotiate, contract, and lead the management and execution of paid and earned influencer programming across different tiers of influencers and platforms (Instagram, TikTok, YouTube, etc.). Manage budgets to ensure cost-effectiveness and a strong ROI. Report on campaign KPIs and performance, providing actionable data-based insights and recommendations to clients. Participate in new business meetings and proposals alongside senior leadership, contributing to business development and growth initiatives. Manage and mentor junior team members and freelancers, ensuring quality and breadth of work. Provide thought leadership to the team, elevating client work and pushing the boundaries of influencer marketing while staying ahead of industry trends and client expectations. Qualifications Experience: Minimum of 7-9+ years in influencer marketing (agency or in-house), including negotiating contracts, creating and managing successful influencer campaigns, and maintaining a strong network of influencer and agent relationships. Creativity: Strategic thinker who develops breakthrough ideas that elevate brands, translate cultural insights into ownable, multi-channel concepts, and inspire teams. Strategic: Ability to understand client businesses, provide counsel, and develop influencer and press campaigns that achieve goals and KPIs. Organized: Strong project management, tracking of deliverables, pipelines, and cross-functional collaboration. Detail-Oriented: Diligent with formatting, thorough checks, and adherence to deadlines. Social Savvy: Deep knowledge of influencer trends, platforms, content formats, and analytics; capable of turning insights into campaigns that drive earned media value. High-Impact Client Leader: Strong verbal and written communication, comfortable leading discussions with senior clients and delivering actionable outcomes. Data-Driven: Analyzes performance, develops insights, and delivers reports with actionable recommendations. Content & Trend Obsessed: Tracks trends and identifies creators and opportunities early, turning insights into ownable campaigns. Why You’ll Love Us Atypical Time Off: Generous PTO with tenure-based accrual, Summer Fridays, mental health days, caregiving days, and Unsick Days for preventative care. Deep Work Focus: Programs that provide dedicated time for collaboration and strategic solo work. Comprehensive Benefits: 100% employer-covered medical plan, 401k match up to 4%, dental, vision, and more. Innovation Leadership: Early adopter of TikTok campaigns and recognition for progressive HR policies; ongoing AI leadership initiatives. Vibrant Culture: Employee-led committees shape policy and organize team activities. Salary: We maintain a set salary threshold to ensure equitable compensation. The salary range for this role is $120,000+ depending on experience. EEO and Privacy Small Girls PR is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees. Information submitted may be shared with our network agencies for matching to suitable roles, and by providing your information you consent to be contacted regarding job opportunities and related updates. #J-18808-Ljbffr Small Girls PR, an Orchestra company