Sr. Brand Manager - ATM

Sr. Brand Manager

ATM Anthony Thomas Melillo. Founded in 2012 by designer Anthony Thomas Melillo, Melillo launched his namesake label with the perfect t-shirt and the brand has since evolved into a full lifestyle collection of luxurious sportswear for men and women. Manufactured in Peru using the finest fabrics from the purest Peruvian cotton to the softest cashmere and most luxurious silk, the collection embodies a modern ease that is reflective of the ATM lifestyle. Known industry-wide for his fresh, innovative approach to design, Tony's aesthetic is reflected in each garment's detail. Melillo's initials, tattooed on his right arm since his youth, are printed under the right arm of every ATM tee in the exact same location as his tattoo.

ATM Anthony Thomas Melillo is on the hunt for a visionary Sr. Brand Manager, a dynamic results-driven individual with impeccable taste and an innate talent for developing captivating campaigns and narratives that breathe life into our products, mission, and distinctive aesthetic across all marketing channels.

This position is based in our NYC office and requires working on-site. If you're the embodiment of our brand's vision, an entrepreneurial spirit, and possess an unerring sense of style, then this role is your calling!

Responsibilities:

This role will report directly into our President, with a dotted line to the Founder. In this pivotal role, you'll orchestrate our integrated approach to brand marketing, spanning both our Men's and Women's business lines and supporting our retail and e-commerce objectives. You will build innovative marketing and consumer strategies that drive customer awareness, acquisition, retention and engagement, all while maintaining an elevated brand positioning.

The ideal candidate is a creative entrepreneur who enjoys working in a scrappy start-up environment and is savvy enough to understand the benefits of collaborating with marketing and ecommerce teams across the larger organizational ecosystem.

Key Responsibilities

• Brand Management: day-to-day stewardship of the brand across all marketing channels and touchpoints, in partnership with the president, founder, creative services, merchandising and digital marketing. Maintain the brand message consistent throughout specific markets including ecommerce, wholesale, and partnerships
• Marketing calendar: Own, manage and develop the marketing calendar ensuring campaigns are on-brand, executed on-time, and optimized for experience, press coverage, engagement, and sales impact
• Cross functional team management: liaise with digital marketing, social media, merchandising, and creative to aggregate insights and deploy strategies and content to increase brand awareness and ultimately drive sales
• Community Development: develop and rollout plans for building and fostering a community around the brand to generate word-of-mouth buzz and grassroots awareness
• Social Media and Influencer Marketing: collaborate on the content, planning, strategy and growth of organic channels including influencer and community management
• Partnerships & Collaborations: develop and execute on-brand marketing partnerships & collaborations, both ongoing and project based
• Public Relations: lead agency relationship and manage all press and media programs from briefing through to execution.
• Events & Activations: end-to-end management of brand events and retail activations to increase brand awareness, foster community and support business goals
• Project Management: Own clear & timely communication around key marketing decisions, project milestones, and plans, helping to keep every project organized and driving forward across center of excellence teams in digital marketing, ecommerce, and external partners
• Able to manage multiple projects and deadlines with support and resources as needed
• Perform other duties and special projects as assigned

Required Qualifications

• Bachelor's degree in Marketing, Communications, Digital or a related field.
• Minimum of 7+ years experience in integrated and brand marketing, preferably at an agency or high-growth consumer-facing apparel brand
• Deep proficiency in brand building, marketing, and campaign strategy and management
• 2-3+ years of strategic execution experience in a creative environment
• A left and right brained thinker, pairing creativity and contemporary culture with data-driven insights from our own analytics; able to deliver on both brand and sales objectives
• An innate understanding and alignment with the brand design language, along with a natural curiosity for innovative ways to engage our community
• Strong written and verbal communication skills; strong presentation skills
• Ability to work in a fast-paced, evolving environment and thrive under pressure
• A proactive, collaborative approach to ideation and execution, with a willingness to roll up your sleeves and get the job done
• Proficiency in Microsoft Office, Google Workspace suite, and project management software

The expected base salary for this position ranges from $110,000 - $130,000. Ranges are based on various factors such as relevant skillset, training, years of experience related to the current job description, education, and our organizational structure. In addition to the base salary, Steve Madden offers a competitive benefits package that includes health and dental insurance, life insurance, disability insurance, 401K, paid holidays, a generous paid time-off policy, and career opportunities within a dynamic team.