Senior Brand Manager

Senior Brand Manager

Location: New York, NY

We are a New York-based lifestyle brand built around comfort-driven footwear and the belief that everyday should feel like vacation. Designed for slow mornings, leisure rituals, and the in-between moments that make life feel good.

We are looking for a Brand Manager who will own the glue of our marketing. You will make sure every campaign, partnership, and customer touchpoint shows up with consistency and intention, and that our existing customers feel as valued as our new ones. This is a high-ownership role for someone who thinks in brand narratives, knows how to build retention infrastructure that actually feels human, and can coordinate big moments across channels without losing the plot.

Key Responsibilities

Retention Marketing

• Oversee our retention marketing agency, ensuring email, SMS, and lifecycle programs are executed on-brand and hitting performance targets.
• Support the build of post-purchase journeys that deepen loyalty and drive repeat purchase.
• Develop and manage a retention calendar tied to the broader campaign and collaboration calendar.

Brand Consistency

• Serve as the internal guardian of brand voice, look, and feel across all channels.
• Own copy across touchpoints: product descriptions, website, email, campaign messaging, press releases.
• Ensure wholesale partners and retail accounts present the brand in alignment with company guidelines.

360 Campaign Execution

• Partner with our marketing team to concept campaign stories that serve as the leading narrative for each subsequent marketing touchpoint.
• Use out-of-the-box thinking to bring new ideas and channels into the marketing mix.
• Own the campaign calendar and ensure every collaboration or product launch lands cohesively.
• Own the end-to-end rollout of every campaign and collaboration launch, ensuring each channel goes live on time, in the right sequence, and with the right energy.
• Manage the marketing budget across campaigns, tracking spend and ensuring resources are allocated to the highest-impact moments.

Partnerships

• Develop compelling one-pagers and concept presentations for partners that bring campaign ideas to life.
• Support communication and coordination with brand collaborators and experiential partners.
• Ensure partner-facing materials, briefs, and brand guidelines are always current and on-brand.
• Serve as a connective point between internal teams and external partners during active campaigns.