Sign up to access all features of our service.
  • Job search
  • Favorites
  • Create a CV
    New
  • Salaries
  • Subscriptions

Senior Brand Manager

INCPG

Senior Brand Manager

Senior Brand Manager will drive brand profitability and sales through development of brand strategies, marketing plans, new products, packaging and promotional programs, while refining strategic thought-leadership behaviors and skills. Senior Brand Manager will oversee direct reports and additional brand volume either through growth of business or through additional brands.

Key areas of accountability/responsibility:

  • Drive all strategic activities that support brand objectives including annual planning, advertising development, new product launches and packaging. Maintain consistent pipeline of growth initiatives in the brand portfolio (i.e. line extensions, new products, etc.)
  • Act as the Brand Champion to manage P & L to deliver planned sales and profit. Forecast and develop annual budget, oversee and manage spend.
  • Manage media placement/relations to align with brand initiatives to deliver planned advertising, promotions and programs maximizing investment and supporting brand growth.
  • Research and anticipate category and market trends to develop and execute annual and long-range business plan, including solid analyses that support overall brand recommendations.
  • Partner with Sales team on annual planning and trade presentations via participation in sales calls to retailers, trade show attendance.
  • Identify all relevant Safety, Health and Environment (SHE) and security aspects (e.g. set up and review SHE plans, requirements, procedures and instructions) and assess the corresponding risks related to the position and the department, make sure these are known, understood and can be handled by colleagues and reports; lead by example; show real SHE leadership by setting standards and encouraging colleagues and reports to act (SHE) responsible for their wellbeing; organize involvement in SHE and security matters; encourage and/or report all incidents (e.g. injuries, near misses, possible SHE hazards, etc.)and provide follow-up to any incidents such that the organization will learn from incidents.

In this role, you will report directly to Director Marketing

Requirements

  • Bachelor's degree required
  • MBA preferred
  • Minimum 10 years of experience with CPG brand marketing required
  • Experience directly managing others required
  • Demonstrated knowledge and understanding of brand management/marketing.
  • Budgeting, forecasting and analytical skills required
  • Broad knowledge of industry, in-depth knowledge of CPG products, packaging and competitive marketplace.
  • Proven experience in CPG required; experience marketing digestive health products preferred
  • Excellent written and verbal communication skills, ability to present internally and externally.
  • Required travel of up to 15% (domestic and internationally) to attend consumer research/focus groups, trade shows and/or customer meetings
Vacancy posted 4 days ago
Similar jobs that could be interesting for youBased on the Senior Brand Manager in New York, NY vacancy
  •  ...A leading Amazon consultancy is seeking a Senior Brand Manager to drive growth for established Amazon sellers. In this role, you will act as a trusted advisor, assisting brands in overcoming challenges and achieving commercial success. Responsibilities include leading... 
    Senior
    Remote work

    Vertical Advantage

    New York, NY
    4 days ago
  • $64k - $80k

     ...including market location, qualifications, skills, and experience. Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.
    Senior

    Live Nation Entertainment

    New York, NY
    4 days ago
  • $100k - $150k

     ...About the job Senior Amazon Brand Manager Our client, GNO Partners , was founded by Gal and Ouriel, who built and exited two successful Amazon brands. They help Amazon FBA sellers scale profitably using their proven system. GNO Partners operates as a Done... 
    Senior
    Full time
    Remote work

    ScaleJet

    New York, NY
    16 hours ago
  • $55 - $65 per hour

     .... Talent Attraction Specialist | LHH | Connecting with marketing and creative talent in Dallas/Ft. Worth Title: Temp Senior Brand Manager Length: 4 month contract Location: Remote (EST hours) LHH is seeking a dynamic and experienced Senior Brand Manager... 
    Senior
    Hourly pay
    Contract work
    Temporary work
    Local area
    Remote work

    LHH

    New York, NY
    4 days ago
  •  ...same, WRITER is building something different. We believe a great brand doesn’t just look good. It earns trust, sharpens conviction, and...  ...conviction behind it. You’ll develop concepts worth executing, manage the work end-to-end, and hold the bar for what on-brand actually... 
    Senior
    Full time
    Live in
    Work at office
    Local area
    Flexible hours

    Writer Corporation

    New York, NY
    3 days ago
  • $152k - $245.5k

     ...drives great outcomes. Job Summary The Brand & Creative team plays a pivotal role...  ...Reporting into the Brand Director, this Brand manager will drive the flawless execution of the...  ..., recall, and sentiment among senior technology and security decision-makers globally... 
    Senior
    Full time
    Work at office
    Visa sponsorship
    Work visa
    Shift work

    Palo Alto Networks

    New York, NY
    16 hours ago
  •  ...The Group’s portfolio includes 14 singular brands, such as the Rémy Martin and LOUIS XIII...  ...and ability to influence cross-functional senior stakeholders. Position requires...  ...to store activation The Senior Brand Manager will develop and implement both long and... 
    Senior
    Temporary work
    Work at office
    Local area
    Remote work
    Night shift

    Rémy Cointreau Group

    New York, NY
    3 days ago
  •  ...About the job Sr. Brand Manager Sr. Brand Manager needs 6-10+ years' Brand management, category leadership, commercial strategy, commercial marketing Sr. Brand Manager requires: Experience with licensed brands or premium/luxury portfolios Exposure... 
    Senior
    Work at office
    3 days per week

    Global Channel Management

    New York, NY
    4 days ago
  •  ...at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion....  ...or a related field; MBA a plus. 7+ years of progressive brand management experience, ideally in beauty, CPG, or fashion, with proven success... 
    Senior
    Full time
    Work at office
    Work from home
    Flexible hours

    E.L.F. Beauty, Inc.

    New York, NY
    4 days ago
  • $110k - $130k

     ...of stories and legends since 1887, Raffles is a legendary brand, steeped in history and loved by generations past, present...  ...leaves as a friend and returns as family. Job Description The Senior Marketing Manager, Global Raffles Hotels is responsible for supporting and... 
    Senior
    Local area

    Raffles Hotels & Resorts

    New York, NY
    1 day ago
  • $92.3k - $142.8k

     ...connected vehicle services to automakers. How you’ll make an impact: We’re seeking a strategic, creative, and data-driven Senior Manager of Brand Marketing to help elevate the SiriusXM brand across consumer touchpoints. This leader will be responsible for developing breakthrough... 
    Senior
    Temporary work
    Local area

    Socket

    New York, NY
    16 hours ago
  • $140k

     ...About KREWE KREWE is an independent, high-fashion eyewear brand rooted in the vibrant culture and boundless creativity of our...  ...we invite you to apply below. KREWE is looking for a Senior Manager of Brand Marketing to help define how the brand shows up in the... 
    Senior
    Local area

    Krewe Eyewear

    New York, NY
    2 days ago
  • $100k - $120k

     ...an expanding presence online through The brand is distributed internationally through...  ...’re looking for an experienced marketing manager who is highly creative, nimble and rigorous...  ...to join our Brand Marketing team. The Senior Manager of Brand + Interactive Marketing... 
    Senior
    Full time
    Temporary work
    Summer work
    Work from home

    MALIN+GOETZ Limited

    New York, NY
    2 days ago
  • $90k - $110k

     ...TSA, CLEAR, and municipal partners across the U.S. and Canada. About the Role The Landline Company is hiring a Senior Manager, Marketing & Branding to lead this function through the next stage of our company’s growth.This is a full-time, in-house role for a... 
    Senior
    Full time
    Contract work
    For contractors
    Freelance
    Local area
    Remote work
    Monday to Friday

    The Landline Company

    New York, NY
    12 days ago
  • A leading creator talent management company in New York is looking for a Senior Talent Manager to drive the careers of top creators and expand their impact in...  ...Responsibilities include managing talent growth plans, leading brand collaborations, and staying ahead of industry trends... 
    Senior
    Flexible hours

    Sixteenth

    New York, NY
    4 days ago
  •  ...system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole...  ...experiential platforms. As the Influencer & Branded Content Senior Manager , you'll play a key leadership role in shaping and delivering... 
    Senior
    Contract work
    Work experience placement
    Local area

    PMG

    New York, NY
    28 days ago
  •  ...Description Founded in 2020, UJUU is an eCommerce platform and brand development studio. We endeavor to connect a global audience of...  ...audience. Souk + SEPIA is looking for an E-Commerce Operations Manager to manage operations and vendor partnerships in support of long... 
    Senior

    UJUU

    New York, NY
    11 days ago
  •  ...luxury" experience, blending cutting-edge clinical excellence with an editorial, high-end brand aesthetic. We are seeking an experienced, high-caliber Marketing & Brand Manager to spearhead our comprehensive marketing initiatives, elevate our brand presence, and drive... 
    Work at office

    Levine Center for Plastic Surgery

    New York, NY
    1 day ago
  •  ...powered advice on this job and more exclusive features. 24 Seven is partnering with a lifestyle and footwear brand to help them find a Senior Marketing Product Manager to join their team in this fully remote position. This is a full-time, contract role that begins mid May... 
    Senior
    Full time
    Contract work
    Seasonal work
    Remote work

    24 Seven Talent

    New York, NY
    2 days ago
  • $150k - $300k

     ...market research, customer discovery, and competitive analysis to inform product and marketing strategy. Partner with product management and engineering to shape roadmap decisions based on market and user insights. Build early sales enablement programs and... 
    Senior
    Full time
    Work at office
    Flexible hours

    Traversal

    New York, NY
    16 hours ago
  • $158.2k - $197.8k

     ...Description: In 1968, Stewart Brand published the Whole Earth Catalog — a now-iconic publication...  .... Mercury’s Stories team is hiring a Senior Content Marketer to help shape and grow...  ......then read on. In this role, you will: Manage the day-to-day operation of Mercury’s... 
    Senior
    Freelance
    Remote work

    Triwill Group

    New York, NY
    3 days ago
  • $132.8k - $246.6k

     ...Senior Director, Product Marketing – MarTech The Senior Director, Product Marketing – MarTech will shape and lead the go-to-market...  ...Qualifications: ~10+ years of experience in product management, marketing, or a related field. ~5+ years of dedicated experience... 
    Senior
    Work at office
    Flexible hours

    Digitas

    New York, NY
    2 days ago
  • $300k - $400k

     ...Datadog is looking for a Senior Director of Product Marketing to lead product marketing across Application Performance Monitoring (APM...  ...responsible for APM, DEM, and Developer Tools, coaching people managers and building high-performing teams capable of scaling with the... 
    Senior
    Work at office

    Datadog

    New York, NY
    1 day ago
  • $300k - $400k

     ...Datadog is looking for a Senior Director of Product Marketing to lead product marketing across Application Performance Monitoring (APM...  ...responsible for APM, DEM, and Developer Tools, coaching people managers and building high-performing teams capable of scaling with the... 
    Senior
    Work at office

    Triwill Group

    New York, NY
    16 hours ago
  • $130k - $170k

     ...Native Search advertising. For over 25 years, we've connected brands with consumers at the moment they express commercial...  ...advertisers, and publishers alike. The Role The Senior Product Marketing Manager will own product marketing strategy and commercialization... 
    Senior
    Summer work
    Work at office

    adMarketplace

    New York, NY
    1 day ago
  • $70k - $80k

     ...professional and educational resources for researchers across all phases of their careers. Please visit us online at  ( JOB TITLE: Brand Marketing Manager DEPARTMENT: Marketing REPORTS TO: Associate Director, Marketing SUMMARY: The Brand Marketing Manager leads and... 
    Full time
    Work at office
    Local area
    Remote work
    Monday to Friday
    Flexible hours

    The New York Academy of Sciences

    New York, NY
    3 days ago
  • $120k - $130k

     ...026 Role Description Aquent Studios is looking for a Brand Marketing Manager to support the Global Brand Lead for a well-known tech brand...  ..., master written and verbal communication to influence senior executives, connect consumer insights with competitive opportunities... 
    Permanent employment
    Temporary work
    Local area

    Skill Corp

    New York, NY
    16 hours ago
  • $143k - $167k

     ...some of the world’s leading and most valued brands, including: FOX News Media, FOX Sports,...  ...FOX has an exciting opportunity for a Senior Director, Ad Sales Brand Marketing, FOX News...  ...the VP of Ad Sales Brand Marketing and manage a Senior Manager. A SNAPSHOT OF YOUR RESPONSIBILITES... 
    Senior
    Work at office
    Local area
    Weekend work

    Fox Service Company

    New York, NY
    3 days ago
  • $80k - $130k

     ...Come Join Our Manage Team! High velocity, high intensity, high trust, high bar, high...  ...perfect) fit. Your Role We're seeking a Brand & Marketing Manager to join our team. You...  ...industry. Comfort operating around senior leaders and subject matter experts. You can... 
    Work at office
    Remote work

    FutureFit AI

    New York, NY
    3 days ago
  •  ...Essential Duties And Responsibilities Support Brand Marketing Lead, Golf and Olympics on the...  ...write strategic creative briefs Manage budgets and timelines Collaborate with...  ...Marketing in creating presentations for senior management and Sales Training as needed... 
    Seasonal work

    Ralph Lauren

    New York, NY
    16 hours ago

Do you want to receive more vacancies?

Subscribe and receive similar vacancies to Senior Brand Manager. Be the first to apply!