Part-Time Social Media Content Specialist

Social Media Content Specialist

Greystar is a leading, fully integrated global real estate platform offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing. Headquartered in Charleston, South Carolina, Greystar manages and operates over $300 billion of real estate in more than 265 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, managing over one million units/beds globally. Across its platforms, Greystar has nearly $79 billion of assets under management, including over $35 billion of development assets and over $36.5 billion of regulatory assets under management. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business.

Works with the national and local marketing team members and regional leadership to develop and execute strategic and tactical social media that raise awareness, increase loyalty, and improve our customer's experience at the individual asset level. This role is responsible for creating and executing engaging social media content that enhances brand awareness and customer engagement at the property level. The Social Media Content Specialist partners with the Digital Marketing team and on-site teams to capture, produce, and publish high-quality visual content across digital platforms.***This is a part-time position.

Key Responsibilities:

• Travel to properties to capture high-quality photo and video content, serving as the primary on-site shooter and producer for all organic social media channels including Facebook, Instagram, and TikTok
• Coordinate with on-site property staff prior to and during visits to schedule shoot times, identify key spaces and features to highlight, and ensure smooth access for uninterrupted content capture
• Prepare for and execute on-site content shoots by following established shot lists, scheduling, and logistics, to maximize content output during each property visit and streamline travel as much as possible
• Receive and following creative direction and briefs from Organic Social Media Territory Leader and/or manager
• Shoot and edit compelling short-form video content optimized for Reels and TikTok, applying established guidelines for composition, lighting, pacing, and on-trend visual storytelling
• Operate camera equipment, mobile devices, and stabilization tools (gimbals, tripods) to capture professional-grade footage and photography in a variety of property environments and lighting conditions
• Edit video content end-to-end using tools such as CapCut, Adobe Premiere, or similar, incorporating royalty free music, transitions, text overlays, and effects that align with current platform trends
• Develop a strong visual identity across platforms by maintaining consistency in color grading, aesthetic, and style across all captured content
• Upload content to appropriate technology platforms
• Stay ahead of evolving video formats, trending audio, and platform-specific creative best practices to ensure content remains fresh and high-performing
• Incorporate feedback from Organic Social Media Territory Leader and/or manager to continuously improve process and content
• Accurately track and report hours worked and mileage in compliance with company policies

Basic Knowledge & Qualifications:

• Portfolio of short-form video work (required)1–3 years of experience in social media content creation or related field
• Bachelor's degree in Marketing, Advertising, Business, Communications, or related field preferred
• Experience creating and editing short-form video content
• Strong understanding of Instagram, TikTok, and Facebook
• Strong organizational and communication skills

Specialized Skills:

• Strong capture craft across photo, video, and audio
• Editing with strong pacing and hook craft
• Proficiency with CapCut, Adobe Premiere, or similar tools
• Ability to identify and apply social media trends
• Experience with cameras and stabilization equipment
• Strong collaboration and communication skills
• Self-direction on site

Travel / Physical Demands:

• Job demands may require long periods of sitting
• Job demands may require long periods of standing
• Job demands may require occasional heavy lifting, up to 25 pounds (11.4 kg)
• Travel required 50% to attend business meetings, training programs, or other situations necessary for the accomplishment of some or all of the daily responsibilities of this position.
• Valid driver's license and reliable transportation
• Some weekend and evening availability for events and lifestyle shoots