Senior Associate Manager - Shopper Marketing

Senior Associate Manager - Shopper Marketing A Taste of What You’ll Do As the Senior Associate Commerce Marketing Manager (Spirits, Beer, RTD), you will lead the development of annual commerce marketing strategies that bring our brands to life across every point of purchase. You’ll craft compelling program plans rooted in consumer insights, translating brand objectives into activation strategies that drive awareness, conversion, and breakthrough performance. Working cross‑functionally, you will engage closely with brand marketing, customer marketing, area commerce teams, and agency partners to ensure holistic, insight‑driven planning that connects seamlessly from brand strategy to in‑market execution. In this role, you will play a central part in shaping omnichannel marketing initiatives designed to make it easier for consumers to find, buy, and enjoy our brands. Through an agile approach, you’ll develop activation calendars and playbooks, build scalable programs, and respond quickly to competitive shifts and marketplace opportunities. Your work will require strong strategic thinking, influence across teams, a deep understanding of consumer journeys, and an ability to translate insights into effective, ROI‑driven programs. You’ll also be responsible for developing sales materials, managing both internal and external agencies, assessing program performance, and cultivating strong relationships with cross‑functional partners. With a balance of creativity, analytical thinking, and operational excellence, you will help drive impactful brand presence across on‑premise, retail, and digital commerce environments. What You’ll Need Master’s degree plus 4 years of communications, finance, marketing, supply chain/supply planning, process development, new product development, project management, CPG shopper marketing or sales experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 6 years of communications, finance, marketing, supply chain/supply planning, process development, new product development, project management, CPG shopper marketing or sales experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 4 years of Gallo experience reflecting increasing levels of responsibility. Required to travel up to 40% of the time to perform job duties. Experience effectively presenting information to top management, public groups and boards of directors. Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description. Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description. How You’ll Stand Out Master of Business Administration degree plus 5 years of Gallo brand marketing experience reflecting increasing levels of responsibility; OR Bachelor’s degree in Business Administration with a Marketing concentration plus 7 years of marketing or sales experience reflecting increasing levels of responsibility. Experience with end consumer and retail trade consumer product marketing. Skilled at writing insight based, inspiring briefs, managing projects, and serving as a subject matter expert on Agile marketing teams. Strong interpersonal skills with the ability to navigate challenging situations and partner effectively across all levels of the organization. We are committed to providing competitive compensation, perks, and a culture that supports your well‑being. Benefits depend on your work category and may include medical and dental coverage, 401(k) plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more! Additional information will be provided before your first interview. The Fine Print The Company does not sponsor for employment‑based visas for this position now or in the future. Actual compensation paid within the range will be determined by factors such as the education, experience, knowledge, skills and abilities of the applicant, internal equity, and alignment with market data. In addition to the salary, this position may be eligible for bonuses, incentive plans, or participate in tasting room tip pools, as applicable. This position will be based in the location(s) specified in the job posting with an option for occasional telecommuting. You will be expected to live within a commutable distance. It is the Company’s policy for job postings to be open to internal candidates for a minimum of 5 days and to external candidates, if applicable, for a minimum of 3 days. Gallo’s policy is to afford equal employment opportunities to all applicants and employees and not to discriminate on the basis of race, traits associated with race, including but not limited to hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, sexual orientation (actual or perceived), transgender status, sex stereotyping, pregnancy, childbirth or related medical conditions, reproductive health decision making, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. Nor will Gallo discriminate based on a perception that an individual has any of the foregoing characteristics or is associated with a person who has, or is perceived to have, any of those characteristics. Gallo will comply with state and local laws prohibiting discrimination for lawful out-of‑work behavior, such as off‑duty use of cannabis away from the workplace (subject to federal and state law exceptions), the existence of non‑psychoactive cannabis metabolites in hair, blood, urine, or other bodily fluids as determined by a drug screening test (subject to federal and state law exceptions). We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodation for candidates with disabilities in our recruiting process. If you need any assistance or accommodation due to a disability, please let us know at View phone number on click.appcast.io. Gallo is enrolled in the Department of Homeland Security’s E‑Verify program and will use the program to verify the employment eligibility of all newly hired employees as required. #J-18808-Ljbffr