Senior Associate, Market Strategy

Location and Designation Location Designation: Hybrid - 3 days per week Role Overview New York Life is seeking a highly motivated and analytical Senior Associate, Market Strategy, to join our high‑performing Institutional Life team. Reporting to the Head of Market Strategy, this role will support the development and execution of growth strategies across the Institutional Life business while helping achieve the organization’s earnings and growth objectives. Combining market strategy with analytics, the position helps identify growth opportunities, assess market risks, support both in‑force and new business initiatives, and provide data‑driven insights that influence strategic decision‑making across the organization to promote sustainable growth and long‑term profitability. The role partners across the entire team to source innovative strategies and help bring ideas to life through influential visualization and pitches. Responsibilities Strategic Planning & Growth Opportunity Assessment Support the development and execution of go‑to‑market strategies for BOLI, COLI, and ICOLI products, including opportunity sizing, competitive positioning, risk assessment, and stakeholder alignment. Conduct market assessments and strategic analyses to support business cases, product innovation, and long‑range planning initiatives. Collaborate with Pricing teams to monitor experience trends and evaluate pricing assumptions. Market Intelligence and Competitive Analytics Analyze competitor trends, performance of current products, field feedback, and other data points to make recommendations on and support early‑stage product ideation and business case development. Maintain market movement assessments and strategic market outlooks by leveraging brokers, distribution intel, and other external resources. Analyze and report on industry, market share data, and trends. Support and lead third‑party led market research studies to better assess category and adjacent market growth and anticipate future business needs. Forecasting, In‑force and Pipeline Analytics Develop annual sales forecasts, growth projections, and demand outlooks. Maintain sales plans and align product forecasts with strategic objectives. Build and enhance pipeline reporting, performance monitoring, and risk assessment frameworks to identify emerging opportunities and potential business gaps. Analyze and report on third‑party distribution productivity and in‑force business performance. Qualifications Bachelor's degree with 5+ years of work experience preferred. Desired backgrounds include market research, market analysis, and/or corporate strategy. Cross‑functional collaboration and influencing skills are critical. Strong analytical, problem‑solving, project management, and critical‑thinking skills. Excellent communication skills (written and verbal). Ability to work independently in a fast‑paced and dynamic environment while managing competing priorities. Experience with Salesforce preferred. Proficient in Microsoft Office, especially Excel and PowerPoint. Pay Transparency Salary Range: $81,000 - $115,500 Overtime eligible: Exempt Discretionary bonus eligible: Yes Sales bonus eligible: No Actual base salary will be determined based on several factors but not limited to individual’s experience, skills, qualifications, and job location. Employees may also be eligible to participate in an incentive program. #J-18808-Ljbffr New York Life