Marketing Coordinator

Udderly Gutters is hiring a Marketing Coordinator with a path to $100K plus performance-based bonuses to manage, optimize, and grow all digital and local marketing efforts. This role oversees lead flow, paid ads, SEO, social media, direct mail, reporting, and campaign performance to ensure consistent growth and high-quality leads. The ideal candidate is a detail-oriented, growth-focused marketer who is both creative and analytical, thrives in a teamwork-based environment, and is driven by results, accountability, and A+ service standards. Position Overview Pay Range: Clear Path To $100K Plus Bonuses Based On Performance Compensation Breakdown: Bonuses Based On Performance Schedule: Full-Time, Monday - Friday, Flexible Schedules 401k with 4 percent match Paid Holidays Paid Time Off Company Cell Position Requirements Experience / Certifications: 2–5 years in marketing, digital advertising, or lead generation Google Ads, Meta, HubSpot (plus) Education / Training: Marketing/Business/Communications preferred or equivalent experience Technical Skills: Google Ads / LSA / Meta Ads, Basic SEO + blogging, CRM & reporting tools, Google Analytics / Looker Studio, Social scheduling + Canva Physical Requirements: Support events & promotions as needed (lift up to 40 lbs) Core Traits: Detail-oriented, data-driven, organized; Self-motivated, accountable, team-focused; Creative & service-minded Position Responsibilities Daily Tasks Monitor lead flow across all channels Google Local Service Ads (LSA) Google PPC/Search Ads Facebook/Instagram Ads SEO/Organic Website Leads Google Business Profile (GMB) calls/messages Referral Leads (contractors, realtors, property managers, past clients) Repeat Business Leads (returning customers for cleanings, guards, upgrades) Check performance of text and email campaigns Review all active ads and campaigns for budget pacing and performance Post or schedule organic social media content; flag brand-sensitive items for approval Monitor social accounts for comments, tags, and DMs; respond within brand guidelines Weekly Tasks Generate Marketing Performance Report: Leads and Cost per Lead by channel Conversion rates from lead estimate sold job Website traffic and conversions Social and email engagement Update and maintain the content calendar (social, blog, email, direct mail) Coordinate direct mail campaigns (print, targeting, tracking response) Meet with to review reports and upcoming campaigns Check placements for newspaper ads/articles Monitor Streaming TV ad performance (reach, impressions, CTR if available) Monthly Tasks Publish 10 SEO-optimized blog posts Audit both GMB pages for services, photos, and keyword updates Coordinate homeshows and events (registration, setup, promo materials, staffing) Audit text/email campaigns; refresh copy and offers as needed Plan yard sign placements with installation crews; ensure branding guidelines are followed Track ROI and performance of vehicle wraps and signage Refresh seasonal promotions (holiday lights, winter services, cleaning packages) Quarterly Tasks Competitor review — track offers, messaging, reviews Evaluate ROI by marketing channel: PPC, LSA, social ads, email/text, direct mail, TV, newspaper, events Adjust strategy to maximize high-ROI channels and reduce waste in low-performing areas Propose new marketing experiments (community events, sponsorships, partnerships) Company Overview Udderly Gutters was founded with a simple but powerful mission: provide a gutter service you can trust while delivering unmatched customer care. Through consistent quality, strong word-of-mouth, and a commitment to A+ service, the company has built a trusted reputation throughout New Hampshire and continues to grow year after year. Employees love working at Udderly Gutters because of the supportive leadership, clear expectations, growth opportunities, and shared values of accountability, teamwork, and service excellence. Culture Accountable, collaborative, and service-driven with a strong focus on teamwork and ownership. Focus Service Professional gutter cleaning, installation, guards, upgrades, and seasonal services with a reputation for trust, reliability, and quality. Learning Opportunities Hands-on marketing experience, leadership mentoring, and clear pathways to advance into senior or management roles. Standards A+ service commitment, transparency, consistency, and results-driven decision making. Every action reflects the motto: “A gutter service you can trust.” Working Conditions Premium Workplace: Supportive management, respected work-life balance, clear growth paths, recognition for performance, flexibility, and a team that truly has your back. Disclaimer: By completing this form you give Udderly Gutters permission to contact you through email, phone, and text about current job openings. About Us: At Udderly Gutters we empower our employees to develop their skills and advance in their careers. It’s our philosophy, along with our uncompromising commitment to customer satisfaction that has made Udderly Gutters a success, and a great place to work. Copyright 2025 Udderly Gutters. All rights reserved. #J-18808-Ljbffr