Marketing Analytics Manager

Members Achieve More isn't just a tagline for us, it's part of everything we do! We're looking for passionate individuals to join our team to help us maintain that focus every day. Want to work somewhere that's remained strong for 90 years, that encourages you to learn, grow, and pursue your dreams? Responsibilities Lead, coach, and develop a team of analytics professionals supporting marketing, and bringing data to life across digital and branch partners. Own analytics for campaigns, promotions, membership growth, engagement, channel performance, media return on investment (or ROAS, RPMDS), inactivity, and churn. Partner with marketing and digital leaders to define measurement strategies, success metrics, and test design. Drive advanced analysis using statistical methods to identify drivers of acquisition, engagement, and attrition. Translate data into compelling stories, insights, and recommendations for executives and frontline leaders. Design, build, and maintain dashboards that enable self-service insights and performance tracking. Ensure data quality, consistency, and clear metric definitions across teams. Prioritize and plan work using agile principles, balancing quick wins with long‑term analytics capability building. Influence decision making by challenging assumptions and grounding recommendations in data. Continuously improve analytics processes, tools, and standards. Schedule: Monday – Friday. This position will be a hybrid model, both in person and remote with a minimum onsite expectation of 40% or as needed. Qualifications Bachelor’s degree – required. At least 2+ years of experience managing and developing analytics teams – required. At least 7+ years of experience in data analytics, business intelligence, or a related role – required. About Us In 1934, 22 ordinary people pooled $90 of their own money and formed PSECU, a not‑for‑profit credit union, to provide a better life for themselves and their families. Since then, PSECU has grown to over $8 billion in assets, more than 590,000 members, and approximately 850 employees. We’ve been recognized by several organizations for our high‑quality, low‑cost financial products and services, positive member experience, and commitment to helping our Members Achieve More. #J-18808-Ljbffr PSECU Pennsylvania State Employees Credit Union