Fitness Director

Fitness Director

Benefits: 401(k), 401(k) matching, bonus based on performance, competitive salary, employee discounts, free uniforms, health insurance, opportunity for advancement, paid time off, training & development

Workout Anytime – Reidsville

Position Type: Full-Time

Experience Level: 1–3+ years (Sales, Fitness, or Leadership preferred)

Who We Are Workout Anytime is a fast-growing, high-performance fitness brand focused on delivering results for our members and our team. We are not a "clock-in, train clients, and leave" environment—we are a results-driven organization built on accountability, leadership, and growth.

The Opportunity The Fitness Director is a sales and leadership position responsible for building, leading, and scaling a high-performing Personal Training department.

Mission of the Role

• Drive Personal Training revenue growth
• Build and lead a team of high-performing coaches
• Deliver an elite client experience that drives retention
• Execute Workout Anytime systems that produce consistent results

What You'll Be Responsible For

1. Personal Training Sales & Revenue (Primary Focus)

• Lead all PT sales and client conversions
• Drive Personal Training Experiences (PTEs) and Kickstart sessions
• Own monthly PT revenue performance
• Coach trainers on sales, objections, and closing
• Partner with GM to convert new members into PT clients

2. Client Experience & Retention

• Ensure all clients are onboarded and serviced properly
• Monitor attendance, engagement, and retention
• Resolve member concerns, delinquents, and cancellations
• Maintain a high-level client experience

3. Team Leadership & Development

• Lead, coach, and develop a team of 4–7 trainers
• Conduct daily check-ins, roleplay, and weekly performance reviews
• Run monthly team trainings (sales, anatomy, retention)
• Hold coaches accountable to performance standards

4. Operations & Execution

• Maintain accurate schedules, reporting, and systems
• Track production daily and submit required reports
• Ensure compliance with all company systems and standards
• Maintain cleanliness, professionalism, and brand standards

Requirements

• Personal Training Certification (NASM, ACE, NSCA, etc.) or ability to obtain within 6 months
• CPR/AED Certified
• 1+ year fitness, sales, or leadership experience preferred

Compensation: $50,000.00 - $70,000.00 per year

About Workout Anytime

Workout Anytime 24/7 has earned a well-deserved spot on Entrepreneur's prestigious list of top 500 Franchises for 2024!

Atlanta-based Workout Anytime is a 24-hour, seven-day-a-week fitness concept with 180+ units across the U.S. Founded by fitness veterans John Quattrocchi and Steve Strickland, the company was formed to provide members with first-class fitness facilities at the lowest cost possible, deliver a profitable and affordable business model to franchisees and offer exciting career opportunities for its employees.

Mission

To provide a friendly, convenient, life-changing journey with passion.

Vision

To reshape the fitness community where everybody aspires to be the best they can be.

Values

• Attitude - We drive a positive culture of confidence and enthusiasm by doing the right thing for all our members, partners, and staff.
• Care - We provide our members, partners, and staff with an environment that is welcoming and respectful of each individual.
• Excellence - We are committed to the success of our members and partners through the expertise and dedication of our team.

Strategic Drivers

• Think Big
• Keep It Simple
• Do It With Integrity