Chief Marketing Officer

ALIYA Healthcare is seeking an experienced Chief Marketing Officer (CMO) to lead marketing strategy, brand development, and growth initiatives across our healthcare organization and affiliated brands. This executive-level role will drive market expansion, strengthen brand positioning, develop strategic partnerships, and align marketing and business development efforts with the company’s overall growth objectives.

The ideal candidate is a strategic, results-driven leader with a proven track record of building brands, leading high-performing teams, and delivering measurable business growth. Experience in healthcare, skilled nursing, post-acute care, or a related industry is strongly preferred.

Duties & Responsibilities

• Develop and execute the organization’s overall marketing and growth strategy in alignment with executive leadership and company objectives.
• Lead brand positioning and marketing initiatives across ALIYA Healthcare and its affiliated brands.
• Identify opportunities for market expansion, business development, and increased market share.
• Oversee marketing campaigns, digital marketing, website strategy, social media, public relations, and corporate communications.
• Develop strategies to strengthen brand awareness, market differentiation, and the organization’s reputation.
• Partner with operations, admissions, and facility leadership to support census growth, referral development, and business performance.
• Build and maintain strategic relationships with hospitals, healthcare providers, referral sources, and community partners.
• Analyze market trends, competitor activity, and industry developments to identify new business opportunities.
• Establish key performance indicators (KPIs) to measure marketing effectiveness, lead generation, referral growth, and return on investment.
• Oversee marketing budgets, resource allocation, external agency relationships, and campaign performance.
• Lead, develop, and manage the marketing team, establishing clear goals, priorities, and performance expectations.
• Ensure consistent branding, messaging, and marketing standards across the organization and its affiliated brands.
• Collaborate with executive leadership on strategic planning, organizational growth, and new business initiatives.
• Use data and analytics to evaluate performance, identify opportunities, and guide marketing decisions.
• Oversee the development of marketing materials, presentations, proposals, and other resources that support business development.
• Ensure marketing activities comply with applicable healthcare regulations, privacy requirements, and company policies.
• Present marketing performance, growth opportunities, and strategic recommendations to executive leadership.
• Perform other duties as assigned.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field required; master’s degree preferred.
• Significant experience in marketing leadership, with executive-level leadership experience strongly preferred.
• Proven track record of developing and executing successful marketing strategies that drive measurable business growth.
• Experience managing marketing teams, budgets, campaigns, and external partners.
• Healthcare, skilled nursing, long-term care, post-acute care, or related industry experience strongly preferred.
• Demonstrated experience in brand strategy, business development, market expansion, and performance analysis.
• Strong understanding of digital marketing, market research, lead generation, and marketing analytics.
• Ability to translate organizational objectives into measurable marketing and growth initiatives.
• Excellent executive communication, leadership, negotiation, and relationship-building skills.
• Strong analytical and strategic planning abilities, with a focus on results and return on investment.
• Ability to collaborate effectively with executive leadership and cross-functional teams.

Benefits

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Account (FSA)
• Life Insurance
• Critical Illness Insurance
• Short-Term Disability Insurance
• Accident Insurance
• Hospital Indemnity Insurance
• 401(k) Retirement Savings Plan
• Paid Time Off (PTO)

Join ALIYA Healthcare!

At ALIYA Healthcare, we are committed to providing quality care and making a positive difference in the lives of our residents and the communities we serve. We are looking for a strategic marketing leader who can strengthen our brands, drive organizational growth, and help shape the future of our company.